Eden gets personal about the PC
Mooly Eden seemed keen to stir up some excitement at an otherwise flat IDF by jumping around the main stage proclaiming Intel's new Turbo Boost technology would "kick ass".
Eden started off comparatively sedately by discussing what he called the "ageing install base of laptops," which he claimed were "unfit for today's usage." He then picked up where his colleague, Dadi Perlmutter, had left off earlier to talk about Intel's launch of three new Core i7 mobile processors, including one which purports to be the fastest notebook processor on the planet. The Core i7 920XM, Core i7 820QM and Core i7 720QM were also joined today by the launch of the firm's new PM55 Express Chipset.
But what got Eden really going was when he began to talk about some of the new features Intel would be pushing to its high-end and mainstream notebooks; Turbo Boost and Hyper-threading Technology.
Eden noted how pervasive the Internet had become in our lives and the fact that consumer content creation was moving from niche to mainstream with video consumption and social networking representing a driving force.
"We see the PC going the same way as mobile phones, one PC per house, one PC per room, one notebook per person," he said, also noting how highly personal PCs had become. "You wouldn't share your toothbrush, so why share something as intensely personal as a notebook?" he asked.
But with all the content creation, consumption and social media connection taking place ever more predominantly, the need for performance, said Eden, was more relevant than ever. Thus, what better to go with a bit of Nehalem architecture than a side of Turbo Boost and Hyper threading, which Eden promised would not only kick backsides, but also enabled "intelligent adaptable performance on the go."
Eden explained how integrated power switches turned individual cores on and off, reverting to corporate speak only to note that the technology offered a "dynamically scaled performance boost."