Enterprising move
Taiwanese tech giant ASUS is arguably the most successful component-maker to have moved into the system-building game.
Its focus has been clear: consumer notebooks. While initially ASUS focused on higher-end systems, it pioneered the netbook craze with its EeePC and is now one of the world's leading consumer notebook OEMs.
But it seems that's not enough. While filming its newly-launched Android tablets at the recent BETT show in London, we were urged to have a butcher's at the new range of ASUS professional lappies too.
In the video clip below we're guided through the range by ASUS UK sales director Phil Brown. He explains there are three main families within the business range, catering for mainstream, ultraportable and high-end users respectively.
Moving on to the reason for this strategic move, Brown explains that it's the next logical step, with ASUS having established itself as a consumer brand. Indeed the strength of the brand is what is viewed as a prerequisite for breaking into the enterprise market, where so many of ASUS's competitors are already well-established.
