Bitter Orange
Orange's PR people aren't going to be too happy with researcher YouGov today, after it published a study that essentially said UK iPhone users like Orange the least of all mobile operators.
The rather cheesily entitled iPhone iTrack study found that 15 percent of iPhone owners who use Orange are planning to move to a different network. Additionally, on ten of the survey's 14 satisfaction criteria, which covered both voice and data, Orange came last.
The things that bothered iPhone users about Orange the most appeared to be to do with the network itself. Here are the top five reasons why those considering switching operators from Orange gave for their decision:
- 60% believe that they could get better network coverage elsewhere
- 58% say that they are disappointed with Orange's network
- 46% say that they can get a better connection elsewhere
- 39% say they can get a more reliable service elsewhere
- 29% say Orange is expensive
Many of these issues will be at the core of the reason Orange decided to merge its UK operations with T-Mobile to form the ambitiously-named Everything Everywhere. The YouGov release remarks that T-Mobile didn't fare much better - with the lowest overall recommendation rating - but that doesn't mean the combined operation won't deliver.
The network with the lowest proportion of iPhone users looking to switch was Three. Vodafone was second and was also the one people leaving another operator were most likely to defect to.
