Bing tops 30% of US searches

by Scott Bicheno on 12 April 2011, 11:47

Tags: Microsoft (NASDAQ:MSFT), Hitwise

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Press release

Experian Hitwise has released its latest figures for the US search market and they reveal that Bing-powered searches, which include Bing itself and Yahoo searches, accounted for 30 percent of all searches in March.

That represents an increase of 1.5 percentage points in just a month, and that growth was shared pretty evenly between the two search engines.

Hitwise also had a look at the success rate - the proportion of searches that led to a visit to a website - of the three big players. It's findings imply Bing provides more relevant results.

Lastly, Americans seem to be moving towards shorter search queries.

 

 

 

 

 

 

HEXUS Forums :: 5 Comments

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Posted by Tattysnuc - Tue 12 Apr 2011 12:17
Does this mean that Bing is now being used by more search sites, or does this mean that people are choosing to use Bing powered sites in preference…?
Posted by [GSV]Trig - Tue 12 Apr 2011 12:36
Concidering that Bing appears on the Windows update as an important update and takes over your browser most people will just use it and not really notice whats going on so that 30% will increase imho..
Posted by cameronlite - Tue 12 Apr 2011 13:21
'[GSV
Trig;2067704']Concidering that Bing appears on the Windows update as an important update and takes over your browser most people will just use it and not really notice whats going on so that 30% will increase imho..

Ah yes, but that only matters if we are considering the ‘stupid users’, the ones that don't care what they use. Surely it's only the people who switch from say Google to Bing or Bing to Google that matter?

If the people don't notice it has changed then it doesn't matter because they weren't using their original search engine on purpose.
Posted by Jay - Tue 12 Apr 2011 13:22
In other news

Top Search request by bing is www.google.com

:D
Posted by Fraz - Tue 12 Apr 2011 16:13
The quality of Google's search results has plummeted in the last 6 months. The amount of search-engine spam in Google's results is terrible at the moment. I don't know if Bing is necessarily any better, but I'm certainly no-longer assuming that Google is the best search engine out there these days.