Little by little
Market researcher comScore has released its latest US search market figures and they show another fall in market share for Google at the expense of Microsoft-powered sites.
Google's share of explicit search fell from 65.7 percent in March to 65.4 percent in April, with both Microsoft site and Yahoo ones (which are now powered by Microsoft) gaining 0.2 percent, respectively. Ask and AOL, which still have small shares, continue to see their presence diminish.
|
comScore Explicit Core Search Share Report* |
|||
|
Core Search Entity |
Explicit Core Search Share (%) |
||
|
Mar-11 |
Apr-11 |
Point Change |
|
|
Total Explicit Core Search |
100.0% |
100.0% |
N/A |
|
Google Sites |
65.7% |
65.4% |
-0.3 |
|
Yahoo! Sites |
15.7% |
15.9% |
0.2 |
|
Microsoft Sites |
13.9% |
14.1% |
0.2 |
|
Ask Network |
3.1% |
3.0% |
-0.1 |
|
AOL, Inc. |
1.6% |
1.5% |
-0.1 |
*"Explicit Core Search" excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.
But once you include contextual searches, which include partner searches and cross-channel searches, Google does a bit better.
|
comScore Total Core Search Share Report* |
|||
|
Core Search Entity |
Total Core Search Share (%) |
||
|
Mar-11 |
Apr-11 |
Point Change |
|
|
Total Core Search |
100.0% |
100.0% |
N/A |
|
Google Sites |
64.1% |
64.2% |
0.1 |
|
Yahoo! Sites |
18.0% |
17.9% |
-0.1 |
|
Microsoft Sites |
13.6% |
13.8% |
0.2 |
|
Ask Network |
2.8% |
2.7% |
-0.1 |
|
AOL, Inc. |
1.4% |
1.4% |
0.0 |
* "Total Core Search" is based on the five major search engines, including
partner searches, cross-channel searches and contextual searches. Searches
for mapping, local directory, and user-generated video sites that are not on the
core domain of the five search engines are not included in these numbers.
