Where do you want to go today?
It has been a long journey, and it has taken a fair bit of thought but I've finally narrowed it down to ten. Ten slogans that I think are unforgettable and go a long way to establishing a brand. Without further ado, here's my list in order of greatest to great.
- Carlsberg - "Probably the best"
What more can we say? A slogan that can be recycled, re-used and seemingly never get old. Carlsberg don't do advertising slogans, but if it did, it'd probably be the best advertising slogan in the world. - Coca-Cola - "Always Coca Cola"
Pepsi have tried long and hard with ever celebrity under the sun in their advertisements, unfortunately for them, it's Always Coca Cola that sticks in my mind. - Kit-Kat - "Have a break, have a Kit-Kat"
The perfect slogan for a chocolate, leaving many in need of a break thinking about Kit-Kats. - British Telecom - "It's good to talk"
What better way to promote a phone service? - Hamlet - "Happiness is a cigar
called Hamlet"
I don't smoke, but a slogan as classy as this almost makes me wish I did! - Audi - "Vorsprung durch technik"
There are plenty of good slogans for different cars, BMW claim 'The ultimate driving machine', Lexus claim 'The pursuit of perfection' but Audi's 'Vorsprung durch technik' (meaning progress through technology) echoes eternal. - Adidas - "Impossible is nothing"
Despite being less popular than Nike's 'Just Do It', I've opted for Adidas' Impossible Is Nothing as the cooler of the two options. - Orange - "The future's bright, the future's Orange"
I always liked this one. When I had to call T-Mobile a few years back to ask for a PAK code, I was asked why I wanted to leave T-Mobile. My answer? "Because the future's bright". - Weetabix - "Have you had your Weetabix?"
The Weetabix slogan has given us all the idea that we need Weetabix to get us going. Having a sluggish day? Bet you didn't have your Weetabix this morning. - Cadburys Milk Try - "And all because the lady loves Milk Tray"
Ah, oh so classy. Chocolate advertisements and slogans are often the best, but Milk Tray got it spot on with this one.
Those are the ten that I could think of, but there are hundreds more and many I'm sure you'll think should have made the list. Give us your thoughts on my suggestions and indeed suggest your own nominations over in the HEXUS community.
