PRESS RELEASE
Razer’s second social wearable delivers notifications and tracks fitness data at an entry-level price point
SAN FRANCISCO (GDC 2015), March 4th, 2015 - Razer™, a world leader in connected devices and software for gamers, today announced it will give Razer Nabu X smartbands at no-charge (MSRP: $49.99) to developers who visit its GDC booth during expo hours from March 4 to March 6.
Interested developers will need to provide proof of an app they have developed or are developing on the iOS or Android platform to be eligible to receive a Nabu X. Alternately, interested parties, and those not attending GDC, may apply for entry in the Nabu Developer Program to be considered for a Nabu X unit.*
“Since its launch last year, the Nabu Developer Program has grown significantly,” says Jun Shen Chia, Razer product marketing manager. “We have an evolved SDK, comprehensive guidelines to help programmers get started quickly, and an open communication channel to our Development Relations team at Razer. We’re looking forward to meeting developers in-person at the (GDC) show and get them rolling on connecting great apps with our award-winning hardware.”
Watch the Nabu Developer Program video here: http://youtu.be/oIpUXmxviUE
*Free Nabu X units subject to availability and at Razer’s sole discretion. Supply are limited. If stock runs out at GDC, qualified developers will have their units shipped to them after the event.
About the Nabu Developer Program:
The Nabu Developer Program offers mobile app developers an opportunity to connect their apps to an open wearables platform with a simple-to-use SDK. To-date, 13 third-party apps have been connected to the Nabu wearables platform, and more are expected.
Countless developers have signed up to the program, coming from a wide-range of industries including gaming, military, healthcare, enterprise, telecommunications, and more.
For more information on the Nabu Developer Program, please visit http://developer.razerzone.com/nabu/
About the Razer Nabu X:
The Razer Nabu X joins the Razer Nabu in the company’s wearables category, both as separate solutions being sold side-by-side. The company’s first wearable features a private message OLED screen. The Razer Nabu is an award-winning wearable that was first introduced at the Consumer Electronic Show (CES) in 2014 where it won a “Best of CES” award as “People’s Choice,” besting a field of more than 40 finalists by earning 50 percent of the popular vote during the show.
The award-winning Razer Nabu X was introduced at CES 2015 and is available now at www.razerzone.com/nabu-x.
Price: U.S. $49.99 / EU €49.99
Availability: Razerzone.com – Now available
Product features:
- Compatible with: iOS devices – iPhone 5, 5S, 5C, 6; and Android 4.3-and-up devices
- Lithium-polymer battery with 5 – 7 days of battery life, 30 days standby
- IP67 water resistant, up to 30 min. in 1 m depth
Display and sensors:
- 3 LED indicators
- Accelerometer
- Cylindrical vibration motor
Software:
- Pairing via Bluetooth Low Energy
- Nabu X Utility app for band customization, notifications, data, app discovery, and other settings
- Nabu Fitness app for activity logging and monitoring
- A growing collection of Nabu-and-Nabu-X connected third-party apps
For more information about the Razer Nabu X, please visit www.razerzone.com/nabu-x.
About Razer:
Razer™ is a world leader in connected devices and software for gamers.
Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted “Best of CES” award consecutively for five years, the company’s leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide.
Razer’s award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices.
Founded in 2005, Razer is backed by Intel Capital, IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information visit http://www.razerzone.com/about-razer.
