PRESS RELEASE
November, 2017 - STM Goods, a leading designer of innovative bags, cases, and accessories for consumer electronic devices, today announced the release of its newest line of products: The Stories Collection. A four-piece assortment of casual, handsome accessories that combines STM’s trademark protection and clever, thoughtful design with a clean, captivating look, Stories should appeal equally to both today’s professional and student.
The Stories Collection is comprised of the 24L capacity Trilogy backpack, 20L Saga backpack, Chapter brief, and Summary sleeve. Each pack and brief boasts abundant storage, divided into roomy sections that easily house daily essentials: a laptop, tablet, phone, and documents, as well as incidentals such as a lightweight jacket or lunch. Suspended tech cells for digital gear provide ample protection for fragile contents, and numerous zippers and pockets throughout the bags help ensure that all smaller items (batteries, cables, pens, etc.) remain organised and safely in place. All products in the collection are constructed from lightweight, water resistant fabric, and are available for under £70, ensuring you don’t have to choose between style or substance – the Stories Collection all have quality features with an attractive design.
“Whether an emerging entrepreneur or a scholarly student, today’s young man totes around a laptop or tablet, headphones, cables, accessories, and more,” said Ethan Nyholm, CEO and co-founder of STM. “Protecting his digital devices and accessories is important, but not at the risk of sacrificing appearance and style. And price is a prime consideration in any buying decision he makes. Stories rewards him with a bag that is equal parts functional, fashionable, and frugal.”
STM chose the name “Stories” as a way to celebrate its target audience—achievers, go-getters, doers—who all have individual tales to tell about where they are going in life or how they gotten to where they are today. The product’s marketing campaign will highlight stories of success and personal accomplishment—both fictional and non-fiction—on the web and in social media.
Trilogy:
Good things come in threes, and the Trilogy 24L backpack has a trio of storage compartments to carry everything you need for your day. The protective suspended tech cell keeps your laptop away from impact zones at all times, whilst the two main storage compartments keep your gear separate and organised. The slim front pocket with organiser is perfect for documents, and the overflow stash pocket allows easy access to quick grab items. There is a webbing loop perfect for a carabiner, bike light or other accessory, and the Trilogy is constructed of durable, water resistant fabric. RRP £69.95.
Saga:
The 20L Saga backpack has all the necessities to organise your stuff and protect your gear. Your laptop is kept away from impact zones at all times thanks to the suspended tech cell, and there is plenty of room to carry the daily essentials. The reverse bucket opening allows for easy access to gear and equipment, and the padded shoulder straps and grab handle mean any journey with the Saga is always a comfortable carry!
Chapter:
Some of us prefer shoulder bags instead of backpacks. STM provides those with this preference all the best features of the
backpacks – the suspended tech cell, plenty of pockets and ample room to store your gear. Plus, it is just as comfy over your shoulder or in your hand thanks to the padded handles. RRP £44.95.
Summary:
The Summary laptop sleeve is slim and light, with an asymmetrical opening for easy access to your laptop. It
takes the best elements of STM bags – a padded interior that protects from knocks and bumps surround by a water resistant exterior – and fashions them into a piece only for your laptop. Stylish protection – just what you need. RRP £32.50.
About STM Goods
STM Goods: The Greater Goods. Australian-born and grown worldwide, the brand’s mission is to improve how people protect and carry their Stuff That Matters. Since its inception in 1998, STM Goods has become an industry leader in the creation of laptop bags, packs, fitted cases, and other accessories designed to safeguard digital gear, stylishly. Our goal is to make whatever you’re doing easier, safer, and a little more unique. For more information, visit www.stmgoods.com
