PRESS RELEASE
UK's Largest Electrical Retailer Launches Online Price Drop Starting Black Friday On Over £1million Worth of Products
With Cyber Monday fast approaching and customers gearing up to start their Christmas shopping in earnest, Currys and PC World is offering them a helping hand with its biggest ever online pre-Christmas event.
Offering over a million pounds worth of discounted products, the sale will start at 3pm on Thursday 24th November and continue right through until midnight on Cyber Monday 28th November, the biggest online shopping day of the year.
Currys and PC World are predicting a record-breaking 25% extra visitors to their sites across the 100 Hour Price Drop. The promotion, which will run on both www.Currys.co.uk and www.PCWorld.co.uk, will offer customers some great market-beating deals across major brands and product categories, including iPads, Xbox Kinect, Dr Dre Beats headphones, large screen TVs, computing products and gifts - for the whole weekend.
Commenting on behalf of Dixons Retail, Anina Castle said: "As part of our peak promotions we have been surveying our customers ‘Wish Lists'* for Christmas, to ensure that we include some of the products our customers really want to get including the Xbox Kinect , Dr Dre Beats headphones which feature in the top ten.
" Last year we saw visitors to our websites increase by around 15% on Cyber Monday. This year we are predicting an increase of up to 25% across the whole weekend as canny customers prepare for Christmas by seeking out online bargains."
