PRESS RELEASE
Leading UK recruiter deploys social targeting across mobile and web to extend their brand campaign coverage and engaging with new audiences.
London, 3 October 2011: Jobsite, the leading UK online recruitment site, today announced it is to use RadiumOne, a pioneer in social targeting, to support its digital and above the line advertising campaigns. Following a positive trial, Jobsite will exploit RadiumOne's ability to identify consumers that are aligned with its brand in much larger numbers and attract new candidates it was previously unable to reach.
Jobsite's brand campaign kicks off on 3 October, across TV, mobile, print and digital. Jobsite will use RadiumOne's social targeting suite, which comprises RadiumOne Display, Rewards and Mobile through its upcoming brand campaign, in order to reach out to a greater, relevant audience.
Jobsite will be using RadiumOne Display to identify new audiences through its social targeting capabilities. Plus they will run RadiumOne's Rewards platform to drive video view-throughs and personality test completions to achieve their goals of reaching new, suitable candidates. Jobsite will also use RadiumOne Mobile to support its Android app distribution campaign, encourage downloads and mobile video views and help drive traffic to its mobile web site and extend their TV campaign reach
Katy Stanton, Digital Acquisition Manager at Jobsite said: "It's exciting to trial pioneering technology to reach new and existing job candidates. Whether it be through TV, search engine marketing or our sponsorship of Portsmouth FC, we are constantly looking at new innovations to attract excellent candidates on behalf of our clients. The ability to reach new audiences to ensure our recruiters find the right person and manage multiple activity through RadiumOne will be hugely valuable and we look forward to seeing the results at the end of the eight week campaign."
RadiumOne is the only rewards-based platform that can interact with a display platform. As a result, anyone that engages in any way with Jobsite's campaigns can be more accurately targeted. RadiumOne is a pioneer of social targeting and the distribution of social tools, which enables brands to target people's social connections and interactions across the Open Web. This means Jobsite will not only be able to retarget existing users, but also target those users' relevant connections, increasing both the scale and the relevance of its campaigns.
Rupert Staines, Managing Director of RadiumOne, said: "Brands are starting to realise that social connections matter and the exponential growth of sharing across the web is fundamentally changing the way in which audiences can be better targeted. Shared interactions have become a much more powerful indicator of people's preferences and interests. Jobsite is highly innovative in its approach to its marketing and is constantly looking for original ways to communicate with existing and new candidates. We're delighted to be working with an organisation with such a refreshing approach to its brand campaigns and we're relishing the challenge of increasing the number of registrations to Jobsite."
About Jobsite
Jobsite was launched as the UK's first commercial multi-sector online recruitment site in 1995 and has continued to go from strength to strength, to become one of the UK's leading job boards, posting thousands of new jobs every day. Through extensive partnerships with the Daily Mail, Metro (London), Evening Standard, Northcliffe papers, Johnston Press, Clyde & Forth and Aberdeen Press & Journal, Jobsite reaches over 65% of the UK population. Jobsite's unique targeting of passive and active candidates, through their network of sector and partner sites, helps them to find candidates that other job boards can't - with 26% of their candidates using them exclusively. Jobsite's aim is to take the pain out of job hunting by making finding a new job quick and easy. In their quest to become the UK's best known online recruitment brand, Jobsite launched the largest ever advertising campaign by a UK job board in October 2008 with the tagline ‘our job is searching for your job.' The campaign continues in 2011, full details of the brand campaign are available to view here: www.jobsite.co.uk/brandcampaign. In an extension to this brand awareness activity Jobsite become the main club sponsor of Portsmouth FC in July 2009 to reach new audiences nationwide.
About RadiumOne
RadiumOne is the first online ad network that enables advertisers to target the social consumer in real-time across the Open Web and mobile Internet. Its patent-pending ShareGraph technology meshes traditional targeting technologies with social sharing connections to achieve highly scalable engagement and audience targeting. Based in San Francisco, with offices across the US, the UK and Europe, RadiumOne was founded by online advertising pioneer Gurbaksh Chahal in 2009. To learn more, visit http://www.radiumone.com.
