PRESS RELEASE
LONDON, UK – 26th March, 2019 – Samsung Electronics Co., Ltd. has today announced that the Galaxy Fold will be available in the UK from Samsung Online Shop and Samsung Experience Stores, and via an exclusive operator partnership with EE. Pre-registration will open from 08.00am GMT today for those looking to register their interest and receive the latest updates on this highly-anticipated device.
Pre-orders for Galaxy Fold will go live on www.Samsung.com/uk/Galaxy-Fold and www.ee.co.uk/samsungfold from Friday 26th April ahead of its retail launch on Friday 3rd May, allowing customers to be amongst the first to purchase one of the most talked-about smartphones of the year.
Introducing a whole new smartphone category, the Galaxy Fold features the world’s first foldable 7.3-inch Dynamic AMOLED Infinity Flex Display, which folds into a compact device when closed, fully protected with a Gorilla Glass 6 finish.
The Galaxy Fold’s App Continuity feature allows intuitive, seamless app transitions between the phone’s cover and the Infinity Flex main display, collaborating with Google to enable an ecosystem of apps that are simple and easy to use. The Galaxy Fold features Samsung’s largest ever smartphone screen, with a Multi-Active Window that allows users to easily multi-task across three open apps at once.
Years of development have resulted in the Galaxy Fold’s breakthrough materials and sophisticated hinging mechanism – making the device flexible and tough, whilst maintaining its elegant design that delivers a book-like fold. The device is available in Space Silver or Cosmos Black via Samsung Online Shop, Samsung Experience Stores and EE. Martian Green and Astro Blue are also available via Samsung Online Shop only, customers purchasing these variants can also select a made-to-order custom colour combination, choosing either a Dark Silver or Gold hinge.
EE is the UK’s biggest and fastest 4G network providing superfast speeds in more places than any other – so customers can get the best experience whether streaming HD content, gaming or multi-tasking with different online apps on the go. EE’s award-winning network offers advanced network functionality with features such as WiFi Calling, 4G Calling and Enhanced HD Voice.
Conor Pierce, Corporate Vice President, Samsung UK and Ireland said: “Samsung is delighted to be partnering with EE to bring the incredible new Galaxy Fold to the UK market. With the Galaxy Fold, we didn’t just change the shape of the phone. We pushed the boundaries of innovation to change the shape of tomorrow. We are so proud to have defied convention to pioneer a new category of smartphone, one that adapts effortlessly to today’s demands for multi-functional handheld devices. We’re a decade on from when we launched the first S Series phone; the aspirational design of the new Galaxy Fold will help define the next ten.”
Marc Allera, CEO of BT’s Consumer division, said: ““EE offers the UK’s biggest and fastest 4G network, built to give customers superfast speeds and a reliable mobile connection in more place than any other, and the latest technology in partnership with the world’s most exciting brands. The Samsung Galaxy Fold is a great example of this – offering a revolutionary new design that gives customers an exciting new way to enjoy their favorite content and new experiences with its impressive folding screen. As Samsung’s exclusive partner in the UK, we will help customers bring this innovative new smartphone to life – allowing them to make the most from it on the go, whether that’s online gaming, searching maps or watching the latest HD movies on Samsung’s largest smartphone screen to date”.
The Samsung Galaxy Fold will be available from Samsung at a RRP of £1800 and all devices will come with Galaxy Buds and a slim-design protective Kevlar case. EE price plans will be announced at a later date.
For more information, visit www.samsungmobilepress.com, or register interest at www.ee.co.uk/samsungfold
