The Google Pixel 6 and Pixel 6 Pro are set to launch in a little over a week's time. We already have quite a few details about this phone, thanks to a mix of both official and leaked information and imagery – as well as price expectations. At the current time it looks like Google is stepping up its game to make its next Pixel a big success with its daringly different design, custom processor, attractive features, and competitive pricing all coming into view. Now there are some convincing rumours about a new way to buy the Google Pixel smartphones, which could help shift more of these signature devices than ever before.
Pixel Pass subscription?
Tech reporter M. Brandon Lee reports that Google is planning a Pixel Pass subscription service where a customer pays a monthly fee to get the latest generation Pixel smartphone, carrier connectivity, as well as a bundle of premium Google services.
The document looks like some kind of cheat sheet for smartphone salesmen, which they can use to explain Pixel Pass. It summarises the offering as one that can address mobile phone users' needs "end to end". The following bullet points make it quite clear what Pixel Pass would provide:
- Pixel phone with the promise of regular upgrades
- Key first-party services (Google One, Play Pass, YouTube Premium and network coverage from Google Fi)
- And extended device warranty via Preferred Care if Device Protection
Of course, the above raises plenty of questions, such as the regularity of the provision of new Pixel hardware (every generation?), the levels of the subscription services provided (e.g. Google One has multiple subscription plans / data levels). If you are already a paying customer of one of the Google cloud services, then the Pixel smartphones might become even more attractive.
There is another big question for those that think this Pixel Pass sounds great – will it be available to you? From the document, it looks like the device subscription will be reliant on Google Fi availability, which I think is US-only but allows those users to roam using worldwide partner networks (like 3 UK)) or other possibly major US carriers. However, this might be a US-centric document, so doesn't discuss Pixel Pass in other countries or regions – it might be available anywhere that has a localised Google Store, for example.
If you are interested in the Pixel 6 / 6 Pro, M. Brandon Lee also has some new pricing leaks, official colour names, some info and images of the Pixel Stand (2nd Gen) and more to chew over in a Twitter thread.