PRESS RELEASE
- 5G Nokia smartphone to be new 00 agent phone in upcoming No Time To Die movie
- No Time To Die partnership forms part of wider global marketing campaign starring Lashana Lynch as Agent Nomi in ‘The Only Gadget You’ll Ever Need’
- The new advert unveils secret unnamed smartphone
- A new range of Nokia phones to be unveiled on 19 March in London
London, 5 March, 2020 - HMD Global, the home of Nokia phones, today announces it is the official phone partner for the 25th James Bond film, No Time To Die. The film will feature the soon to be announced first ever 5G Nokia smartphone, alongside other future-proof Nokia phones.
In the lead up to the movie release, today HMD Global unveils a first look at their new commercial. It features Lashana Lynch as Agent Nomi and will form part of the company’s largest ever global marketing campaign showcasing Nokia smartphones as ‘The Only Gadget You’ll Ever Need’. The advert is directed by BAFTA Award-winning director Amma Asante and inspired by No Time To Die.
The 90 second video to be released on Sunday 8 March reveals a glimpse of the soon to be announced Nokia smartphones. It is filmed against the backdrop of the distinctive London skyline featuring St Paul’s and The Shard. Agent Nomi utilises the range of capabilities on her new, soon to be revealed Nokia smartphone, to complete her mission.
No Time To Die will feature a range of Nokia phones, forming part of an integrated campaign running across cinema, digital, social, OOH and retail which goes live on 8 March, International Women’s Day. In the film, Agent Nomi utilises the range of capabilities of the new Nokia phones portfolio, including the first ever 5G Nokia smartphone which will be fully unveiled on 19 March, in plenty of time for No Time To Die, which is coming to UK cinemas on 12 November 2020 and demonstrates portfolio wide commitment to delivering premium yet affordable experiences to all.
Other future-proof Nokia phones included in the film are the Nokia 7.2, featuring a powerful 48MP triple camera with Quad Pixel technology and ZEISS Optics and the iconic Nokia 3310 fans know and love. The film partnership allows HMD Global, the home of Nokia phones, to demonstrate its status as a global provider of Android smartphones, showcasing its commitment to security, speed and innovation, meeting the demands of the world’s toughest customers - MI6 agents.
Speaking about her experience with HMD Global, the home of Nokia phones, Lynch explained: “My first phone was actually a Nokia 3210 when I was about ten years old. In retrospect, it was my smartphone of the 90’s. Being able to change the buttons and faces, whilst playing Snake blew my mind! So, after seeing how much Nokia smartphones have evolved over the years from my childhood to now, it’s exciting to play Nomi who helps unveil a new smartphone for this iconic brand.”
Amma Asante explains, “I am always drawn to projects that portray women as strong and intellectual - the campaign script was beautifully crafted to present Nomi as a kick ass agent not afraid of going up against the bad guys and doing it with irreverent humour at the same time.”
Juho Sarvikas, HMD Global Chief Product Officer comments: “Following the announcement to postpone the movie launch to 12 November, we now have a really exciting year ahead of us in the build up to this much anticipated release. Few cultural properties place technology at the heart of their appeal quite likeNo Time To Die. The film’s commitment to innovation, paired with the amazing technology built into each Nokia smartphone, making our devices the only gadget that anyone – even a 00 agent – will ever need, makes this partnership a real force to be reckoned with.”
“Trust, security and iconic quality design are the foundations every Nokia phone is built upon and our values reflect those of No Time to Die and the trailblazing new 00 agent, Nomi. We take great pride in making the latest technology accessible to everyone and look forward to doing this via our latest partnership”.
No Time To Die is in cinemas globally from 12 November 2020 in the U.K. through Universal Pictures International and in the U.S on 25 November 2020, from MGM via their United Artists Releasing banner.
Synopsis:
In No Time To Die, Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology.
About HMD Global
Headquartered in Espoo, Finland, HMD Global Oy is the home of Nokia phones. HMD designs and markets a range of smartphones and feature phones targeted at a range of consumers and price points. With a commitment to innovation and quality, HMD is the proud exclusive licensee of the Nokia brand for phones and tablets. For further information, see www.hmdglobal.com. Nokia is a registered trademark of Nokia Corporation.
About NO TIME TO DIE
NO TIME TO DIE, and related James Bond Trademarks and Materials ©1962-2020 Danjaq and MGM. NO TIME TO DIE, and related James Bond Trademarks are trademarks of Danjaq. All Rights Reserved.
About EON Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with Metro Goldwyn Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films. EON Productions, an affiliate of Danjaq, is the UK based production company that has made the James Bond films since 1962 and together with Danjaq controls all worldwide merchandising. The twenty-fifth 007 film is currently in post-production. For more information, visit www.007.com.
About Metro Goldwyn Mayer
Metro Goldwyn Mayer is a leading entertainment company focused on the production and global distribution of film and television content. The company owns one of the world’s deepest libraries of premium film and television content. In addition, MGM has investments in domestic and international television channels and is the majority owner of and distributor for United Artists Media Group (UAMG). For more information, visit www.mgm.com.
About Universal
Universal Pictures International (UPI) is the international marketing and distribution division for Universal Pictures. In the United Kingdom, Ireland, Spain, Italy, Germany, Switzerland, the Netherlands, France, Russia, Korea, Australia, Mexico, Brazil, Hong Kong, India and China, UPI directly markets and distributes movies through its local offices, creating campaigns and release strategies that respond to the culture and market behaviour of those territories. In other parts of the world, UPI partners with Paramount and Sony in the distribution of all three companies’ films. Universal Pictures is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal is a subsidiary of Comcast Corporation.
About United Artists
United Artists Releasing, a joint venture between Metro Goldwyn Mayer (MGM) and Annapurna Pictures (Annapurna), is a U.S. theatrical releasing company. Built upon the legacy of the iconic United Artists motion picture studio, the joint venture provides a home where filmmakers are supported by thoughtful approaches to marketing, publicity and distribution. United Artists Releasing offers content creators an alternative distribution option outside of the studio system and supports Annapurna and MGM’s film slates as well as the films of third-party filmmakers.
