PRESS RELEASE
Fashion is personal to everyone, as is a smartphone. Both act as reflections of our personality and character, a statement to the world of who we are. So it’s not surprising that as mobile phones became mainstream belongings, the fashion and mobile industries soon began to influence each other.
In the early 2000’s the Razr became the first mobile phone that was both a coveted device and a cultural icon, entering realms of design and colour that other brands had not yet explored.
Motorola first launched the Razr in silver, and followed up with the addition of a sleek black edition. Between 2005 and 2006 - a time when fashion was daring, flashy and out-of-the-box - we released a bold pink and a limited-edition gold version of Razr that rocked the fashion and technology world, some may even remember the highly coveted limited edition Dolce and Gabbana version. We were at the forefront of a culture revolution when fashion and technology combined in style and influence. Whether celebrities were sitting front row at Fashion Week or posing on the red carpet, these iconic phones became must-have accessories, and they continue to stand out in the memories of Motorola fans years after their release.
Drawing inspiration from Razr’s most iconic colours from the early aughts, we’re excited to announce a new colourway for our newly designed razr: Blush Gold. Making its debut earlier this month at New York Fashion Week, this unique shade is a fresh variant of the pink and gold we've loved through the years, yet refreshed for a new decade. Eye-catching but understated, the Blush Gold colour is reflective of a new generation of consumers who appreciate being playful and one-of-a-kind, while staying true to the device’s sleek and refined roots.
Availability
Motorola razr blush gold edition will be available from https://www.motorola.co.uk/smartphones-razr/p?skuId=169
For full information and specifications, visit our website https://www.motorola.co.uk/.
About Motorola
Motorola Mobility LLC was acquired by Lenovo Group Holdings in 2015. Motorola Mobility is a wholly owned subsidiary of Lenovo, and is responsible for designing and manufacturing all Moto and Motorola branded mobile handsets.
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$45 billion Fortune Global 500 company and a global technology leader in driving Intelligent Transformation through smart devices and infrastructure that create the best user experience. Lenovo manufactures one of the world’s widest portfolio of connected products, including smartphones (Motorola), tablets, PCs (ThinkPad, Yoga, Lenovo Legion) and workstations as well as AR/VR devices and smart home/office solutions. Lenovo’s data center solutions (ThinkSystem, ThinkAgile) are creating the capacity and computing power for the connections that are changing business and society. Lenovo works to inspire the difference in everyone and build a smarter future where everyone thrives. Follow us on LinkedIn, Facebook, Twitter, Instagram, Weibo, read about the latest news via our Storyhub, or visit our website at http://www. lenovo.com/
