PSP advert is not racist, say Sony

by Steven Williamson on 5 July 2006, 13:57

Tags: PlayStation Portable, Sony Computers Entertainment Europe (NYSE:SNE), PSP

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Sony have responded to the ill-advised PSP adverts (detailed here) currently shown on billboards in the Netherlands.

The billboard posters are advertising the white PSP and show a white lady aggressively dominating a black lady.

Speaking to GamesIndustry.biz, Sony have been quick to deny the racist claims that are currently circulating around the net.

A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery, that has been used on large billboards throughout Holland."

Ah right, so it's art - thats cleared that up then.

Apparently, the adverts have not appeared in the U.S and will not be making their way to British shores.

Source : Games Industry


HEXUS Forums :: 13 Comments

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It seems the controversial ad is unlikely to appear outside Holland, with a representative from Sony's UK office telling GI.biz: “I would like to confirm that we categorically are not running this advert creative in the UK.”

Take that statement whichever way you want, but I reckon it sounds like the rep is saying “**** that, how stupid do you think we are?”
ANyone ever see this PSP ad in the U.K?

Myself and Nick saw it at a tube station but didn't really think anything of it. Apparently this also caused controversy with people saying it was racist and sexist. I'm confused.

I'd just say that's a bit risque rather than sexist, and not racist at all really.

Just a bit daft :)
the white bits one amused me, it was on the side of a few buses in leeds. I really dont see the other ad as racist either, not if you see the entire campaign. Admittedly, that one picture is pushing it a bit, but i dont see a big problem with it
Girl on girl action with “the white psp is coming”..

/coat