Computer-generated violence in two television adverts for Sega's upcoming horror title, Condemned 2, have been considered too brutal for airing on UK television stations.

Although the first advert was aired after 9pm and the other after 11pm, both have now been banned by the Advertising Standards Authority after complaints were received from 9 viewers. Yep, that's 9 viewers.

"Both adverts showed a man punching another on the floor and blood splattering on the screen as a man was beaten with a club," read the ASA's ruling.

"We considered viewers were likely to find those scenes offensive and distressing, and to see then as condoning real violence and cruelty."

In response to the ban, Sega has stated that it acted responsibly in creating and scheduling the adverts and that Condemned 2 is targeted toward a more mature audience.

Condemned 2 has received an "!8" rating from the BBFC.

Did you see the adverts? Were you shocked, upset, mentally disturbed, scarred for life? Let us know your thoughts in HEXUS.gaming community forums.