Google Glass Explorer open beta comes to UK

by Mark Tyson on 24 June 2014, 09:52

Tags: Google (NASDAQ:GOOG)

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The Google Glass Explorer programme has arrived in the UK. A dedicated website for UK residents opened yesterday, featuring a London landscape photo including Tower Bridge where Diane Von Furstenberg features in the US. Google's wearable technology spectacles, still in prototype testing phase, cost £1000 in the UK.

Google launched a new 'London (though Google Glass)' video, as embedded above, showing Londoners shopping, commuting, finding kebab shops and getting tattoos. The firm wrote a little bit about the reasoning for the UK launch in the video comments.

OK Glass, we’re coming to the UK

Probably the question we’ve heard more than any other is: when will Glass be available outside the US? Well, we’re starting out by dipping our toes across the pond.

Beginning today, we’re extending our open beta Explorer program to the UK. The world sees the UK as a center (actually, a centre) of innovation. It has produced some of the greatest technology inventors and inventions of the last century, and people on the ground are always excited to explore new products and ideas.

We are also told that in addition to just going to the website and becoming an 'Explorer' for £1k, Google is holding some London Demo Days on 17th and 28th June which you can sign up for here.

The BBC reports that the Google has been consulting with the Department for Transport before launching its wearable tech here in the UK. A DfT spokesman was quoted as saying viewing any screen whilst driving is prohibited unless it was information to do with driving. This rule wouldn't be changed to accommodate Google Glass.

Meanwhile companies such as coffee chains, gyms and cinemas are requesting Glass to be removed or not be used for image/video capture on premises. Some were more positive, for instance Tesco has already created a Glass app and BA said Glass is no problem as long as flight-safety mode is used appropriately.

Are any HEXUS readers in the UK going to jump upon the Explorer Programme?



HEXUS Forums :: 14 Comments

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With the American price being $1500 (roughly £850) and VAT on that being £170 we have finally got a bit of a bargain!!! By about £20 but I'll take it!
Although there is something quite cool about the idea of Google glass, I can't get past the fact you just look like a bit of an idiot wearing them and I don't want to pay £1000 to look like an idiot, I can do that quite easily for free.
Who remembers when beta meant that and not “pay us for the privilege of testing something for us”?
And how is this “open”?
slipthemonkey
Although there is something quite cool about the idea of Google glass, I can't get past the fact you just look like a bit of an idiot wearing them and I don't want to pay £1000 to look like an idiot, I can do that quite easily for free.
My opinion too. When it gets down to the £300-400 mark I might be interested, but at that price - especially for a “beta tester” - then “no sale”.

The comment about driving is interesting. I would have thought that being able to monitor speed and get driving directions while keeping your eyes pointed outside would have been a positive safety aspect. The number of times that I've been in one of those “safer” average speed camera zones and either nearly been rammed or had to brake suddenly because folks panic!

Of course you can pretty much guarantee that some brain donor will try and watch a film on these while driving. Cinemas should ban these altogether.
ive already tried these and the battery life is terrible