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The dream of getting a bus or train ticket just by waving your phone will soon become a reality.
Juniper Research predicts that by 2015, one in every eight mobile phone users worldwide will either buy a ticket using their smartphone or have a ticket delivered on it. Tickets might either get delivered by SMS, bar codes, mobile web, smartphone apps or near field communication (NFC).
According to latest analysis, the research firm forecasts that over 750 million users would opt for mobile ticketing.
Mobile ticketing has already started gathering momentum in places like Japan, Central & Eastern Europe and Scandinavia. The report hopes that mobile ticketing will soon spread right across the transport, sport, entertainment and events sectors.
Report author Howard Wilcox noted that: "Mobile technology is moving the ticket machine into our pockets. Our research demonstrated that mobile ticketing will change the way that many people buy and obtain their regular, every day tickets that are mostly printed at the moment."
Quoting from the mobile ticketing report, he said that the transition is expected to happen over the next two years.
Juniper's report contains a detailed forecast for the next five years for all key parameters, taking into consideration growth constraints. Additionally it highlights that a number of primarily developed regions will see penetration of up to one in five users by 2015.
