Recently, following in the wake of trailblazer Three and its 'all-you-can-eat' 3G data plans, T-Mobile launched its own equivalent 'full monty' unlimited data plans, showing that Three wasn't to be alone and that other operators were indeed, willing to compete with the firm that had so blatantly broken away from the established model.
It appears that T-Mobile's move has had an effect on network provider, Virgin Media, who is now offering unlimited data as part of its 'Premiere' packages. For existing customers, Virgin Media's deals are perhaps the best on offer, with two year contracts, containing 2,500 minutes, unlimited texts and internet starting at £21 per month, else £26 for new customers. Likewise, SIM-only deals are available from £20 per month for existing customers or £35 for everyone else.
These prices, for consumers of other Virgin Media products at least, make the firm more competitive than Three for an equivalent package bundle and out-price T-Mobile by £6 per month, with more minutes and texts, in regards to SIM-only offerings; however, for new customers, packages work out more expensive than competitors, which, is perhaps exactly the hook that the firm is wishing to create, in order to bring more customers over to its phone, broadband and TV services.
Whatever Virgin Media's motivations, it's a positive sign for the future to have yet another network provider break from the trend and offer unlimited data.
