Nokia unveils new budget contender, the Lumia 525

by Mark Tyson on 27 November 2013, 11:45

Tags: Nokia (NYSE:NOK), Windows Phone

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Yesterday we featured Nokia Lumia 1520 in the news as it was officially revealed that it would launch in the UK on 6th December. Today we see the launch of another Lumia Windows Phone but at the other end of the market. Nokia has officially revealed the Lumia 525 smartphone, with the strapline “More Style, More Fun,” probably referring to the new colourful, swappable back covers and more apps and games available thanks to the doubling of installed RAM to 1GB.

Two white ones... where's the Nokia Blue shell?

The Nokia Lumia 520 is the most popular Windows Phone smartphone on the market and it seems that Nokia doesn’t want to rest on its laurels with its budget contender. The new Lumia 525 isn’t a drastic upgrade to its predecessor but the upgrades could be quite important to the style conscious and also those who like to keep up with the latest in apps.

You can get the full specifications of the new Lumia 525 here, however I have summarised the key specs below.

  • 1GHz dual-core Qualcomm Snapdragon S4 processor
  • 4-inch IPS LCD display (800x480 pixels) with super sensitive touch
  • 1GB of RAM
  • 8GB of on board memory (expandable with MicroSD cards up to 64GB), 7GB SkyDrive
  • Glossy changeable shells - yellow, white, orange, and black – no Nokia blue...
  • 5 megapixel autofocus camera (no flash)
  • Wi-Fi WLAN IEEE 802.11 b/g/n, Bluetooth 4.0, WCDMA (900 MHz, 2100 MHz), GSM (850 MHz, 900 MHz, 1800 MHz, 1900 MHz)
  • Windows Phone 8 OS and built-in Outlook, Word, Excel and PowerPoint
  • Replaceable 1430mAh battery with 3G talk time of 10.6hrs and a standby time of 14 days
  • 119.9mm x 64mm x 9.9mm & 124 grams

The product page information doesn’t list European or North American availability at this time; just Africa, APAC and the Middle East. WP Central has some pricing indications from Singapore where it is currently listed at around US$200. As a replacement to the Lumia 520 we should expect prices just a little above that smartphone as stocks change over. CNet Singapore has already published a quick (p)review of the new Lumia 525 if you are interested in a third party opinion of this new budget smartphone.

HEXUS Forums :: 9 Comments

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Posted by AlexKitch - Wed 27 Nov 2013 12:51
Nokia seem to unveil a new Lumia on a weekly basis. I've heard good things about the Lumia devices and choice is good, but too much choice is confusing - be careful, Nokia.
Posted by 3dcandy - Wed 27 Nov 2013 12:51
Like how it's hurt perhaps Samsung?
Posted by AlexKitch - Wed 27 Nov 2013 13:23
3dcandy
Like how it's hurt perhaps Samsung?

To be fair, Samsung have had a lot of time to confuse consumers, and who's to say that Samsung couldn't be doing even better with a reduced set of products? Nokia have only been at it for 2 years with the Lumia and have already offered the Lumia 800, 710, 900, 610, 510, 820, 822, 810, 920, 505, 620, 520, 720, 928, 925, 1020, 1320, 1520, 2520, and 625 (edit: and now 525). I can't honestly recall what Nokia's “top level” offering actually is these days - I know it was the 1020 in Summer, but I doubt it still is.

I don't like to pile praise on Apple, but I think their simple range is probably key to a lot of their success.
Posted by Traldera - Wed 27 Nov 2013 13:52
No - Apple's success comes from a large field of iSheep.

Apple's lack of variety is causing them to bleed market share quite rapidly over the last year. Probably why they are planning on adding yet another model to their range next year to make 3 phones (at least) with the newer one having the bigger screen.
Posted by 3dcandy - Wed 27 Nov 2013 14:01
AlexKitch
To be fair, Samsung have had a lot of time to confuse consumers, and who's to say that Samsung couldn't be doing even better with a reduced set of products? Nokia have only been at it for 2 years with the Lumia and have already offered the Lumia 800, 710, 900, 610, 510, 820, 822, 810, 920, 505, 620, 520, 720, 928, 925, 1020, 1320, 1520, 2520, and 625 (edit: and now 525). I can't honestly recall what Nokia's “top level” offering actually is these days - I know it was the 1020 in Summer, but I doubt it still is.

I don't like to pile praise on Apple, but I think their simple range is probably key to a lot of their success.

Like I said - it can be construed both ways. Apple's small product range I believe IS hurting them these days, plus the constant willingness for people who really want to be seen with a 5 model and not an old 4S means people soon want the latest…again could be positive and negative!

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