AMD GLOBAL CONSUMER ADVISORY BOARD IDENTIFIES CRITICAL ISSUES TO IMPROVE END USERS' TECHNOLOGY

AMD GLOBAL CONSUMER ADVISORY BOARD IDENTIFIES CRITICAL
ISSUES TO IMPROVE END USERS' TECHNOLOGY EXPERIENCE

- First meeting tackles growing gap between technology
innovation and end user adoption -

SUNNYVALE, CA-May 6, 2002-The AMD (NYSE: AMD) Global
Consumer Advisory Board (GCAB) recently held its inaugural meeting to identify
and seek to resolve key challenges in computing technology facing home and small
business users. The first meeting tackled the growing gap that exists today
between technology innovation and adoption by end users. Members identified five
critical issues that influence the consumer and small business users' technology
experience: simplicity, relevance, trust, a holistic approach and socio-economic
costs.

"Technology moves at such a rapid pace that if we do not
take proactive measures, many individuals and small businesses will find
themselves at a severe disadvantage," said Pat Moorhead, AMD's vice president of
Customer Advocacy and chairman of the GCAB. "By addressing some of these issues
through the collective brainpower of the GCAB, the group plans to develop
solutions that benefit the industry and technology users worldwide."

The AMD GCAB consists of 14 leading consumer and small
business experts, academics, journalists and technology futurists from around
the world. The GCAB is part of AMD's Customer Advocacy Initiative (CAI), which
represents the company's commitment to put end users - whether home or business
- at the forefront of the industry's technology discussions. The GCAB plans to
validate and prioritize findings through further research and seek resolutions
to these critical issues. The group met April 30 at AMD corporate headquarters
in Sunnyvale, Calif.

Five Critical Issues

The GCAB identified simplicity as an important factor
influencing the widespread adoption of certain technologies. Common problems
prohibiting simplicity include the industry's use of technology nomenclature and
jargon and the need for better end-user training and support. Many users are
also often confused by complex buying decisions and installation.

"Technology companies need to simplify their
communication," said Dr. Bernd Skiera, chair of Electronic Commerce in the
School of Business and Economics at Johann Wolfgang Goethe-Universitaet in
Frankfurt, Germany. "Consumers do not understand the techno-language that is
often used to name and describe products. Consumers would better understand the
technology if the products were named for the benefits provided and not the
features."

Second, the GCAB identified that many end users do not
understand why certain technologies are necessary or relevant. Consequently,
many users may not be motivated to invest time into learning how to use such
technologies.

"We must understand what truly motivates people to use
technology on a global basis," said Enrico Mercanti, a management consultant in
Milano, Italy. "Different people, different cultures, different demographics
find different benefits or relevance in technology."

Third, the GCAB identified the significant challenge
technology providers face in gaining and keeping the end users' trust and
fulfilling their expectations. Many users remain concerned with privacy and
security in using the Internet.

Fourth, the GCAB agreed that the industry needs to take
a holistic approach in developing new technologies. Ensuring that products are
designed with a well-supported infrastructure can lead to a better end-user
experience.

"The entire value chain must be aligned for the benefits
to be perceived," said Dr. Carlos Scheel, professor at the Monterrey Institute
of Technology. "Many developing countries do not have the infrastructure in
place to support broadband access, so they do not see as much relevance in
owning a computer."

Finally, the group felt that throughout the world,
socio-economics is a major area impacting the adoption rate of technology. The
group determined that in many global regions, while costs have decreased for
technology, end users still can not afford to invest.

The GCAB plans to meet four times annually. Consumers or
small businesses with questions or comments may email the GCAB at amd.gcab@amd.com.

About AMD

AMD is a global supplier of integrated circuits for the
personal and networked computer and communications markets with manufacturing
facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and
Standard & Poor's 500 company, produces microprocessors, flash memory devices,
and support circuitry for communications and networking applications. Founded in
1969 and based in Sunnyvale, California, AMD had revenues of $3.9 billion in
2001. (NYSE: AMD).

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