WD Introduces SanDisk iXpand™ Wireless Charger


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  • Charging and Back Up Solution for iPhone and Android Compatible Phones 
  • New SanDisk iXpand™ Wireless Charger Makes Backing Up Precious Photos Effortless

London – August 21, 2019 – While many smartphone owners in the UK feel that backing up their device is important, many wish it was easier and less time consuming, according to research from Western Digital Corp. (NASDAQ: WDC). 

Today, Western Digital, a leading company in consumer storage solutions, launched the new SanDisk iXpand Wireless Charger to solve this issue - the world’s first one-step wireless charging and automatic local photo backup solution for Qi™-compatible iPhones and Android™ phones. Until now, there has not been an easy way to locally and automatically back up photos and videos whilst simultaneously charging wirelessly. Users simply place a Qi-enabled phone on the base to charge the device and back up photos, videos and contacts automatically1, and never worry about losing content again.  

In the online survey conducted by Western Digital, out of approximately 1,800 smartphone owners surveyed in UK, 58 percent agreed that backing up their smartphone data to an external device is important. Of those, 50 percent were specifically worried about losing their photos and videos and 50 percent wished it was easier and less time consuming to back up. While 71 percent are managing to charge their smartphone at least once a day, 91 percent don’t back up their smartphone to an external device at least every day. Western Digital’s new offering is perfect for those looking for a convenient way to back up their phones while charging.

“Today’s consumers understand that backup is important, but also have many competing priorities in their lives. That is why we created a hassle-free solution that doesn’t disrupt people’s daily habits,” said Patricia Corcoran, senior product marketing manager, SanDisk-branded products, Western Digital. “The iXpand Wireless Charger makes it easy for you to wake up every day to a phone that’s fully charged and photos and videos completely backed up.” 

With up to 256GB* local storage, the iXpand Wireless Charger has plenty of room to automatically save full-resolution photos and videos, and contacts. Consumers can easily and confidently free up internal phone storage with the iXpand Wireless Charger app as their photos are seamlessly backed up in full resolution. The charger creates multiple personal backup profiles so the charger can be shared with everyone in the family. The device comes with a high-efficiency power plug with 180cm cable for a 10W fast wireless charging experience. Charge worry-free, thanks to foreign object detection, overcharging protection and adaptive charging. It is also phone case-friendly and able to charge through cases up to 3mm thick. 

Pricing and Availability

The SanDisk iXpand Wireless Charger is expected to be available in the UK on Amazon in August 2019 with an RRP starting from £89.99. For more details, visit (https://www.amazon.co.uk/SanDisk-Wireless-Charger-wireless-Qi-compatible/dp/B07SYL5S6H?th=1) and sandisk.co.uk

About Western Digital®

Western Digital creates environments for data to thrive. As a leader in data infrastructure, the company is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data.

Western Digital® data-centric solutions are comprised of the Western Digital, G-Technology™, SanDisk®, and WD® brands.

Wireless connection, iXpand Wireless Charger app, and iOS 10.0 or above or Android 5.0 or above required. iXpand Wireless Charger app will be available for download from the App Store or Google Play™. Registration required; terms and conditions apply.

† All figures, unless otherwise stated, are from the survey conducted by YouGov Plc.  Total sample size was 2,015 adults, of which 1,824 were Smartphone owners. Fieldwork was undertaken between June and July 2019.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+). 

*1GB = 1,000,000,000 bytes. Actual user storage less.