Dane-Elec helps keep digital assets safe for World Backup day on the 31st March

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PRESS RELEASE

  • Accidental Deletion - 43% of people lose irreplaceable files every year. Source  
  • Business disaster - 60% of companies that lose their data will shut down within six months of the disaster. Source
  • Lost files - Nearly three out of five personal computer users have lost an electronic file they thought they had sufficiently stored. Source
  • Memories at risk - more than a third (35%) of Brits admit to leaving photos/vidoes on a camera/camcorder. Source

London, UK, 21st March, 2013 - Everyone knows that they should back up their digital lives - whether it be important work files, precious memories from photos and videos or valuable media files such as music and movies. However, a recent survey found that only seven percent of respondents backed up their digital content on a daily basis. Dane-Elec, a leading innovator in digital storage solutions, provides products for consumers and businesses alike to ensure digital libraries are kept safe and secure.

There are a number of different options for backing up and accessing digital content: 

Local back up 

The main options include USB, external hard disks or optical discs such as DVD and Blu-ray. These are all perfect solutions if users don't have too many large files.

Advantages:

  • Intuitive to use - eg. USBs are plug and play and can be inserted into almost any device.
  • Compact - can be taken anywhere. It is quick and easy to make multiple copies of important files and keep them in several locations.
  • Low cost

Dane-Elec has a full range of USB and storage devices under its own brand, as well as under the Duracell brand:

SD/SDHC card back up

SD (Secure Digital) cards are available with a capacity of up to 2GB, while SDHC (Secure Digital High Capacity) cards are available with much higher capacities. 

Advantages:

  • Provide a great option to back up media files such as photos, music and videos
  • The switch on the card can be used to write-protect data, to ensure that valuable files are never overwritten, deleted or lost

Dane-Elec has a wide range of SD cards under its own brand, as well as under the Duracell brand. 

NAS

A Network Attached Storage (NAS) device is a good option for people that have many files to store and want to access them from a variety of sources and locations. A NAS device connects to a wireless router, which effectively allows multiple users from multiple devices to access and share the content and files stored on it - just one copy of a file, in one secure and accessible place.

Dane-Elec my-ditto Classic

£139 | Available from Amazon.co.uk

The my-Ditto Classic allows individuals to back up, organise, share and access their digital assets on their computer or remotely from the cloud when on the move. It comes with a free my-Ditto app enabling tablet or smartphone users to access and stream their own content including music and videos. Easy to set up, my-Ditto also gives users added security in the form of its password-protection feature for complete peace of mind. 

World Backup Day 

Celebrating its third year in 2013, World Backup Day was dreamed up by Ismail Jadun, a biology student from Youngstown State in Ohio who highlighted a need for it after reading comments on the lack of backup awareness on social news site Reddithttp://www.worldbackupday.com.

About Dane-Elec:

For over 25 years Dane-Elec has consistently provided high-quality, industry-leading products to customers around the world. Brands such as Duracell, Marvel Comics, Blizzard, Hello Kitty, Harry Potter, Disney and many more rely on Dane-Elec's expertise to deliver customised storage solutions that live up to customer expectations.

Recognised as a leading authority in quality memory products, Dane-Elec designs, assembles and distributes its products throughout the world. As a true Plug-and-Play network attached storage (NAS) solution, my-Ditto Classic was awarded the CES Innovation Award in 2010, Best IT Innovation by the prestigious European Consumer Choice Association in 2010 and Macworld BEST of Show 2011.

For more information, visit: www.my-ditto.com.