The Internet uses 30 nuclear power stations’ energy output

by Mark Tyson on 25 September 2012, 12:15

Tags: Google (NASDAQ:GOOG)

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The New York Times has started a series of articles about “the physical structures that make up the cloud, and their impact on our environment.” The paper says that the IT industry is not the sleek, efficient and environmentally friendly beast many people assume it to be. The writer, James Glanz, asserts that the data centres which power the internet are hugely wasteful and big polluters.

30 billion watts (or 30 nuclear power stations)

Estimates by industry experts quoted in The New York Times are that 30 billion watts (or 30 nuclear power stations) are required to keep the world’s cloud data centres running. Peter Gross, a data centre designer, said to the paper “A single data centre can take more power than a medium-size town.” Also the wasteful nature of data centres is “an industry dirty secret” according to a “senior industry executive”. The Times complains that the servers run at only 6 to 12 per cent utilisation most of the time and “as a result, data centres can waste 90 percent or more of the electricity they pull off the grid”. In addition most large centres have stacks of lead batteries and banks of “huge, spinning flywheels” ready to take over power in came of any momentary power failure.

Compounding the waste is the huge amounts of unimportant data housed on the servers, according to the Times. At a Yahoo data centre in Santa Clara Andre Tran showed the Times reporter around; “There could be thousands of people’s e-mails on these. People keep old e-mails and attachments forever, so you need a lot of space.” The Times argues that the servers are stuffed full of “snapshots from nearly forgotten vacations kept forever”. Internet users, the Times asserts, feel it is their right to be able to access their mundane unimportant data quickly at any given time in this “always on” world and this is a big cause of the squandering of energy.

Distorted view focussed on frivolous media

Tim Carmody, writing on The Verge says that The New York Times article, while fascinating in its findings “presents a distorted and outdated view of the internet and cloud computing”. He says the Times focuses on the frivolous uses for the internet and misses the point of the cloud as “an increasingly-essential element of infrastructure, powering industry, government, finance, and commerce.” Addressing the waste issue Mr Carmody says that “Complaining that a server is only using 10 percent of its electricity on computing is like complaining that only ten percent of the human brain's neurons are firing at any given time. It's forgetting that a sharp spike in that electrical activity usually causes a seizure.”

The Verge also brings our attention to a new article within The New York Times opinion pages; Cloud Computing Can Use Energy Efficiently by Urs Hölzle, Senior VP for technical infrastructure at Google. Mr Hölzle says that “Data centres are responsible for between 1.1 and 1.5 percent of global energy use (compare that to transportation at 25 percent), and Google’s data centres are less than a percent of that.” He said Google’s scale and obsession with efficiency is actively helping other organisations reduce energy consumption. “For example, the U.S. General Services Administration, recently switched its approximately 17,000 users to Google Apps for Government and was able to reduce server energy consumption by nearly 90 percent and carbon emissions by 85 percent. By moving to cloud services, that agency will save an estimated $285,000 annually on energy costs.”

Fascinating figures from The New York Times but a better analysis from The Verge and Urs Hölzle I think. What do HEXUS readers think?



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“For example, the U.S. General Services Administration, recently switched its approximately 17,000 users to Google Apps for Government and was able to reduce server energy consumption by nearly 90 percent and carbon emissions by 85 percent. By moving to cloud services, that agency will save an estimated $285,000 annually on energy costs.”
The thick of it: this would be just shifting resources, not really reducing much anything. Nice spin, though. Mr Hölzle should be in government. Regardless, interesting read ;) Cheers!
Datacentre designs have been changing significanlty over recent years with the server farm cooling designs changing to only cool the server racks rather than the entire datacentre and with significan amounts of server virtualisation becoming much more common. It's entirely possible that the USG's move into cloud land has resulted in the listed savings.

We need only look at AMD and Intel's drive towards lower power computing for servers to see how the world is progressing. Moves to use SSD based SAN units are also reducing heat waste and use significantly lower power.
Fascinating figures from The New York Times but a better analysis from The Verge and Urs Hölzle I think.
Tim Carmody, writing on The Verge says that The New York Times article, while fascinating in its findings “presents a distorted and outdated view of the internet and cloud computing”. He says the Times focuses on the frivolous uses for the internet and misses the point of the cloud as “an increasingly-essential element of infrastructure, powering industry, government, finance, and commerce.”
I'm going to agree wholly with the two quotes above - quite frankly the fact that the NYT saw fit to run this story in that form makes me glad that it's “safe” behind Murdoch's paywall.

I particularly like the accusation that the public are to blame for this because they/we just won't reduce the amount of digital trash we're keeping! From my experience most mail, photo and other file stores, have limits on the amount of stuff you're allowed to keep before having to pay a larger subscription. Which surely is a good way to force folks NOT to keep umpteen different copies of that embarrassing photo of Auntie Nellie. ;)

The NYT article is also nicely ignoring the fact that most (/all?) of the big datacentre players are trying really hard to reduce power consumption since that costs money, and obviously hits them in their “bottom lines”. E.g. a very quick Google search shows stuff like http://www.computerweekly.com/feature/Fresh-air-cooling-makes-HP-datacentre-super-efficient
howdee
The thick of it: this would be just shifting resources, not really reducing much anything. Nice spin, though. Mr Hölzle should be in government. Regardless, interesting read ;) Cheers!
Utter tosh! The whole point of the cloud migration (reported elsewhere) was that they were also doing a server consolidation and modernisation exercise. So - putting it simply - that's LESS servers than before, and each replacement is a more modern, and therefore more power efficient model. I'm sure I also saw some talk that they were also going from conventional servers to blades - in which case there's also arguably a saving due to less PSU losses.

Speaking from personal experience, I'm seeing a LOT less projects putting in their own dedicated servers. Modern IT architect thinking seems to be more towards virtual machines, (VMware, LPAR's, Zones, etc). The servers themselves are operating at a lot higher utilisations too - because that old chestnut about 10 servers running @ 20% now means that it's far, far easier to spot that and allocate those “spare” resources to another 10 (or 20, 30, etc) servers with no impact on service.
crossy
Utter tosh! The whole point of the cloud migration (reported elsewhere) was that they were also doing a server consolidation and modernisation exercise. So - putting it simply - that's LESS servers than before, and each replacement is a more modern, and therefore more power efficient model. I'm sure I also saw some talk that they were also going from conventional servers to blades - in which case there's also arguably a saving due to less PSU losses.
I suspected the quoted savings on energy costs would be “on site” and didn't account for expenses made “in the cloud” (off site), plus possible additional costs of running more networking equipment required. I just found this quote a bit misleading. Surely there was some modernization in the process and with it possible savings; having a single figure isn't enough for us to really know though, is it? “Cloud” (as a word) might be hip nowadays same as “consolidation” was a few years back, an essential word in any self-respecting PowerPoint presentation (if that's not an oxymoron?), it does not however magically lower costs of ownership. It certainly can, I'm not trying to say it's a poor concept by any means. After all, as they say every “cloud” has a silver lining ;)
I saw the headline and immediately thought “hmm, lets build 60 more such power stations and make the internet even better”