Platform games
As we explored earlier this month, AMD wants to be viewed as a platform, as opposed to component, company.
Among the platforms we've seen from it in the past year or so have been the Spider enthusiast desktop and the Puma notebook ones.
Moving into next year we'll see the successor to Spider, called Dragon, based on AMD's new 45nm desktop processor called Phenom 2. We'll also see the successor to Puma - Tigris - and, perhaps the most anticipated of these new platforms, the Yukon and Congo ultra-thin notebook platforms.
Pat Moorhead, AMD's VP of advanced marketing, gave HEXUS viewers an insight into Yukon and Congo in the first part of an interview series exclusive to HEXUS. In this second part he explains what AMD means when it says "platform".
This interview reveals the challenges faced by AMD in communicating this message, including OEM relations (look out for the only one he names), the difficulty of effectively demonstrating the suggested advantages of a platform, and the importance of internally coordinating the communication of this concept.
Pat Moorhead exclusive interview series:
