AMD’s Visionary – Leslie Sobon

by Scott Bicheno on 14 October 2009, 07:00

Tags: AMD (NYSE:AMD)

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Video vehemence

Sobon was herself a marketing director at Dell before joining AMD. We asked her how useful she finds that experience in her current role. "I find it invaluable at times, in terms of realising what OEMs care about. Knowing the customer brand is what matters."

And it seems to be getting results. Sobon was quick to point out that AMD's second generation ultra-thin (2GUT) - previously codenamed Congo - already has 22 design wins and the mainstream notebook - Tigris - platform already has 40. That's a lot better than we saw with their respective predecessors - Yukon and Puma.

Among those design wins is the Acer Ferrari One, which is gives AMD a good opportunity to demonstrate both its Vision and its 2GUT platforms in one. We weren't surprised to learn that Sobon has one. "It's my notebook now and I'm very pleased with it," she said. "ID is the number one thing people look for; it's got this coolness factor."

"I use it as a great example of how Vision technology can support OEMs, but it's not the lead feature - it's a secondary element. Especially since there's such a large processor-aware community, they can have problems with things they might perceive as marketing fluff.

"We think this is a whole new category between netbooks and notebooks, and you don't create a new category without a breadth of product. But ultimately it's about how the OEM chooses to merchandise it.

"From a processor point of view it can multitask a lot better, but let's talk about it as a platform - you need good graphics. It's all about video. The [iPod] Nano can do video now. Our platform refreshes for the next couple of years will be all about video."

We were starting to get the impression that video is quite important to Sobon and AMD, but just to be sure, we asked Sobon to summarise AMD's strategy going forward and she answered: "It's video, stupid!"

We get the picture Leslie.

 



HEXUS Forums :: 5 Comments

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Without being rude AMD are fecked.

Intel are destroying them at the top, arm at the bottom. Where exactly do they fit into the marketplace, ermmm I think the answer is nowhere.
Does that mean AMD is bailing out of the CPU market then?

I hope not.
If AMD were to bail out of the CPU market Intel WOULD become the target of a number of monopoly commissions, an interesting scenario.
lol “video” am pretty sure AMD will get laptops with DX11 before both intel and NVIDIA :p
and it will be a good selling point to!

just look at the Radeon HD 5000 series, they use little power and they should be able to do amazing things in the notebook graphics on amd platforms, heck even amd chipsets are power efficent!, now we only need Low Power CPUs :telephone:
abaxas
Without being rude AMD are fecked.

Intel are destroying them at the top, arm at the bottom. Where exactly do they fit into the marketplace, ermmm I think the answer is nowhere.
Intel IGPs are CRAPtastic and did you know AMD is on top on Discrete GPU market?, heck they are first with DirectX 11, dont forget AMD IGP chipsets beats the crap out of intels, it dosnt mater much if you intel CPU is powerful when it has a CRAPPY IGP like G45 compared to exellent AMD 785G/790GX
:stupid: