Seismic impact
Latest research from Nielsen indicates that the tablet market is heating up in the US and is pulling consumers away from other mobile connected devices. According to the statistics, about 35 percent of all tablet owners who also own a desktop PC are reportedly using it less often or not at all. Nearly 32 percent of tablet owners who also have a laptop computer say their laptop use has reduced.
Besides desktops and laptops, eReaders are also getting hit. 27 percent of those who also own eReaders said the same. Almost a similar percentage of people said they use their media players less frequently than before. It is not very surprising that one in four tablet owners who are gaming enthusiasts and own consoles are using them less often, ever since they bought a tablet.
Among related findings, around half of them revealed that they were sole owners, while 43 percent said they shared the tablet with others. A miniscule 8 percent of them said that while they own a tablet, it is more often used by other household members. The main reasons for using a tablet over a PC were portability and general convenience of use.
According to the recent survey conducted, 82 percent of tablet owners reportedly owned an iPad. Despite the entry of new tablet computers like the Samsung Galaxy and the Motorola Xoom, Apple's iPad continues to dominate in the US market.
Fortune has more details on iPad's market share - the 82 percent share is split "between Wi-Fi only models (43 percent) and 3G + Wi-Fi (39 percent)." However, the report noted that it is "down from the greater than 90% claim Steve Jobs made at the iPad 2 launch event" Samsung, Dell, and Motorola had a 4 percent, 3 percent and 2 percent share in the tablet market respectively, while others occupied a combined 9 percent share.
