Two thirds of UK apps accessed on an Apple device

by Scott Bicheno on 22 June 2011, 17:54

Tags: Apple (NASDAQ:AAPL), Google (NASDAQ:GOOG), Nielsen, GSMA

Quick Link: HEXUS.net/qa6hd

Add to My Vault: x

Duopoly

The GSMA - which runs the Mobile World Congress show and is the trade body for mobile operators - has started a new monthly report looking at how UK mobile consumers engage with apps. It found that almost 8.8 million UK mobile punters used an app that connected to the web in April.

Within that figure there are some interesting trends. Despite the rapid growth of Android worldwide, it seems that we remain predominantly an iPhone country. Almost two thirds - 65 percent of those people accessed apps via iOS, with Android a distant second on 30 percent and the rest almost totally out of the picture.

There was some consolation for Google however; despite our preference for Apple, three out of the five most popular apps are made by Google: Maps, mobile search and YouTube. Here are the full tables.

Share (%) of Connected Application Users by Smartphone Operating System
April 2011
Source: GSMA MMM Application Key Measures

 

Total Unique Visitors

% Share

Total Connected Apps Users

8,753,197

100%

Apple iOS

5,702,166

65%

Google Android OS

2,699,982

31%

Symbian OS

118,957

1%

Other OS

356,871

3%

*A "connected" mobile app is an application that connects to a mobile operator's network.

 

Connected Mobile Applications
Ranked by Unique Visitors
April 2011
Source: GSMA MMM Application Key Measures

Mobile App

Total Unique Visitors

Total Connected Apps Users

8,753,197

Google Maps

6,419,503

Yahoo! Weather

3,567,047

Facebook

3,456,442

Google Mobile

2,554,329

YouTube

2,438,348

eBay

1,195,496

Sky Sports Live Football Score Centre

1,004,085

Yahoo! Stocks

959,289

WhatsApp Messenger

798,656

Sky News

732,374

Skype

609,091

Shazam

562,410

BBC News

495,394

Sky Sports

482,130

Talking Tom Cat

452,396

Sky+

303,275

Rightmove App

289,221

Google Earth

269,502

IMDb Movies & TV

251,624

TuneIn Radio

227,343

 

Nielsen has also published a bit of research to do with apps, but focusing on US Android-users. It turns out that only 15 percent of the time they spend on their smartphones involves phoning, while more than half of that time is spent mucking about with apps - and that doesn't even include email and web-browsing.

 

 



HEXUS Forums :: 0 Comments

Login with Forum Account

Don't have an account? Register today!
Log in to be the first to comment!