Pizza Express brings iPod docks to restaurant

by Sarah Griffiths on 29 October 2010, 12:35

Tags: General Business

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Musical mayhem?

Pizza Express has decked out a pilot restaurant with iPod docks and sound-proof domes so diners can bring their own soundtrack to their meal.

The restaurant in Richmond with the ‘Living Lab' lets diners choose their music, lighting and pizza toppings from controls on an iPod dock so people can rave it up with an American Hot or keep it classic and simple with a Margarita.

People worried the noise of other diners and their musical tastes might ruin their appetite need not worry as the restaurant has also installed sound-proof domes to keep chosen music in and other people's tunes out.

A light feature on the iPod dock also lets users call staff, order the bill or even ask for some privacy! The restaurant chain has worked with designer Ab Rogers, a theatre director, DJ and fashion designer to come up with the idea.

Pizza Express has also introduced breakfast pizzas, dough balls with Nutella and Play Dough hour for kids as well as ‘conversation booths'.

The first ‘Living Lab' will come to Richmond but the chain said: "If you like it, other Pizza Express restaurants will follow in its footsteps."

Here's an image of the new set-up.



HEXUS Forums :: 5 Comments

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It doesn't look very soundproof..
Ahh… so these workers in this story Here were testing out these docks with Barry White playing on their ipod.

Now it all makes sense :)
Hopefully they've paid up their public performance licence.


miniyazz
It doesn't look very soundproof..

Presumably the speaker is inside the dome, and the dome directs the music towards the people sitting under it.
why on earth make this an ipod dock, rather than just a 3.5mm jack?
TheAnimus
why on earth make this an ipod dock, rather than just a 3.5mm jack?

I think you already know the answer to that, LOL LOL :D

However, its generally a good idea, but yes, a 3.5mm jack would have been a lot more sensible because then I could use my phone for example, but I guess, its more easy to market if its an iPod dock -_- :rolleyes: