TV everywhere
The UK joint venture between Orange and T-Mobile - Everything Everywhere - has announced it's enhancing its mobile TV platform with a view to making it ‘best in class'.
EE is partnering with video delivery specialist Red Bee Media to incorporate its RedPlayer into the platform, with a view to increasing the range of devices a mobile TV subscription can be offered to. With all this new technology in place, EE anticipates a six-fold increase in its mobile TV subscribers over the next three years, but doesn't state what the current number is.
"The new delivery platform is just the start, and we have several significant developments planned for our service over the next 12 months which will really transform the way consumers view mobile TV," said Paul Jevons, director of products at EE.
"We'll also be looking at new technologies as they become available, including the ability to stream 3D content to handsets with 3D capable screens - so our customers will only continue ro receive the best services we are able to offer them."
The new platform will stream live content from over 40 channels, including ITV, Sky and CNN. It will also be available to tablet users and allow switching between 3G and Wi-Fi.
The biggest barrier to making mobile TV viable is the enormous amount of bandwidth is requires. Parallel networks have been considered, as have services such as Qualcomm's Flo TV, but this seems to be a move back to good old 3G. There was no indication of when this new, improved service will become available.
