PRESS RELEASE
London, 6th May 2010 - NAVIGON is launching new categories for its navigation devices, consolidating them under three titles, "Easy", "Plus" and "Premium". These new categories group the models according to their design, hardware and features. A two-digit numerical code - either 20, 40 or 70 - will help identify the various series, which differ by their display sizes. The new model names will be followed by the category, such as "70 Plus" or "70 Premium" to help consumers understand the feature set and hardware of each product. NAVIGON is the first company in the industry to introduce product names that reflect the customer's point of view that specifically help them find the right navigation device for them.
"Our aim in everything we do is to make people's everyday mobile lives easier. This begins with choosing the right navigation device, as not every device will cater to the needs of every type of user," says Sven Klenner, director of marketing, and responsible for the new concept. "Some car drivers only need their navigation system for private excursions now and again. Others, on the other hand, travel a lot for work and drive considerably more efficiently with the help of convenient equipment and clever features. Feedback from retailers has helped us to do this." The new concept not only provides users with better orientation but also enables sales staff to provide better advice.
At the heart of the new concept is the division of the model series into the "Easy", "Plus" and "Premium" segments. Devices in the "Easy" category are primarily aimed at car drivers for whom navigating from A to B with ease is a priority, offering the key basic features required for reliable route planning. The "Plus" navigation devices provide high-level navigation and, compared to the entry-level models, these devices offer more extensive features and hardware. The Premium models appeal to technology fans and frequent travellers for whom sat navs are part of their every-day lives and who like the sleek design and high-tech features all in one unit.
"With the new system, we have developed an easy-to-follow guidance system to help people with a wide range of different needs to find their way through the jungle of products available at the point of sale," says Klenner. "NAVIGON is therefore providing navigation in every respect."
About NAVIGON
NAVIGON AG is one of the leading suppliers of navigation systems worldwide. NAVIGON produces its own portable navigation devices and, through partnerships with well-known manufacturers of entertainment electronic equipment, stands for superior quality GPS navigation for pocket PCs, PNDs and mobile phones. Furthermore, NAVIGON offers professional navigation solutions such as driver assistance components for OEM suppliers in the motor vehicle industry. NAVIGON was founded in 1991, employs more than 400 staff and has offices in Asia, Europe and North America - NAVIGON. And the world is yours.
