Robbie Williams’ album-launching show screened live in DTS 5.1-Channel Sound in nine venues in the UK and Europe
First high definition broadcast of a live concert in DTS Surround Sound
Robbie Williams’ album-launching show screened live in DTS 5.1-Channel Sound in nine venues in the UK and Europe
Twyford, UK – 25 October 2005 – DTS, Inc. (NASDAQ: DTSI) announces the success of the first European HD live broadcast into cinemas, with the exclusive Robbie Williams show, featuring high definition video and DTS 5.1-channel surround sound which took place on 9 October 2005. The extensively promoted show, which sold out within minutes, was broadcast live from the Velodrom in DTS Digital Surround to nine cinema locations in England, Germany, Sweden, Hungary and Croatia.
DTS was selected by igig.tv and In Good Company Co, to provide the 5.1-channel audio for this event, following the success of Robbie’s Live At Knebworth album launch at Odeon Leicester Square in 2003. This latest Robbie project, presented by T-Mobile in association with Sony Ericsson and partnered by Sky HD, was technically produced by Shooting Partners Project Management, together with sister company Anna Valley Displays. Euro1080 provided the high definition satellite channel (HD2) and Tandberg satellite decoders to the cinemas.
This project highlighted DTS’ end-to-end solution for alternate high definition E-cinema programming. The event demonstrated the latest developments in digital cinema and DTS digital broadcast technologies by delivering the highest achievable audio quality to movie theaters, and bringing movie-going fans as close an experience as possible to actually being at the concert itself.
A live 5.1-channel audio mix was created at the concert and encoded with DTS’ CAE-5 professional broadcast encoder. The DTS bit-stream was multiplexed with HD video and delivered by satellite to the remote cinema locations. DTS’ XD10 Cinema Media Player was used to decode the signal to the locations and to feed the multi-channel audio into the cinemas sound systems.
About igig.tv
igig.tv has been producing and distributing alternative content for digital cinemas since May 2002 when it distributed a playback of the Stereophonics DVD in 12 cinemas across the UK. Since then, it has been behind cinema events such as Robbie Williams Live At Knebworth (the highest selling music DVD in the UK,) Led Zeppelin (the second highest selling music DVD in the UK,) Kylie, U2, Paul Weller, and UB40, and has worked with the partners behind Bon Jovi and David Bowie cinecasts. igig.tv also distributes music films theatrically, such as Neil Young's Greendale, and Ringo Starr's Born To Boogie. For more information please visit http://www.igig.tv.
About T-Mobile International
T-Mobile International is one of the world’s leading companies in mobile communications. As one of Deutsche Telekom`s three strategic business units, T-Mobile concentrates on the most dynamic markets in Europe and the United States. By Q1 2005, nearly 80 million customers were served in nine T-Mobile markets (including MobiMak,and all over a common technology platform based on GSM, the world’s most successful digital wireless standard. This also makes T-Mobile the only mobile communications provider with a seamless transatlantic service.
T-Mobile also is partner of FreeMove, an alliance formed by four of Europe’s leading mobile companies - Orange, Telefónica Móviles, TIM (Telecom Italia Mobile) and T-Mobile – to help their customers communicate as easily while travelling abroad as they do at home. For more information about T-Mobile International, please visit: http://www.t-mobile.net.
About Shooting Partners
Shooting Partners Project Management, together with sister company Anna Valley Displays, used their high definition experience, gained from managing events such as the HD Olympics, Les Miserables, and partnering with the BBC for their first public HD relay of LIVE 8 to Cardiff Castle, to technically produce the Robbie Williams broadcast. Shooting Partners installed an HD network to 26 screens across Europe from Amsterdam to Zagrebe, including five UK screens, to relay the concert to over 30,000 Robbie fans. For further details contact Doug Hammond on +44 (0) 20 8941 1000. http://www.shooting-partners.co.uk.
About Alfacam
Alfacam is a Belgian company that was established in 1985. The company provides TV facilities services to mainly TV stations and production houses. In 2001, Alfacam started to offer HDTV technology services. At present, more than 60% of the 1,200 jobs annually carried out by Alfacam occur in HD, thus making Alfacam to be one of the most important players on the European HD market.
The Alfacam fleet of 22 multi-camera television facilities trucks (OB vehicles,) of which already 14 are equipped to make (HD) recordings in high definition quality, are omnipresent at many important events. Thanks to its professionalism and flexibility, Alfacam enjoys a very good international reputation. In the recent past, Alfacam was chosen to capture images at various large and prestigious events (such as the Athens Olympics, the European football championship Euro2004 in Portugal, the New Years Concert in Vienna, numerous operas, concerts of Bruce Springsteen, Madonna, the Rolling Stones, a.o., and European and World Championships of various sports). Please find more information at: http://www.alfacam.com.
About Euro1080
Euro1080, the sister company of Alfacam, plays a pioneering role in the field of HDTV in Europe. For a long time, Euro1080’s HD1 was the first and only TV station to transmit in HD in Europe. Recently, Euro1080 launched two additional HDTV stations: HD2 and HD5. HD2 (the "focused" channel) not only broadcasts exclusive concerts, sports and other special events to cinemas, theatres and households, but is also very well-suited for B2B purposes via satellite. HD5 is a demo and instruction channel. http://www.euro1080.com.
About DTS XD10 Cinema Media Player
DTS' XD10 Cinema Media Player is compatible with both traditional film playback and emerging D-cinema technologies. Engineered to deliver eight channels of high quality digital surround audio, plus two alternate audio channels and enhanced high definition video, the XD10 is a full-featured media solution. Content for pre-show as well as feature film and alternative presentations can be delivered to the XD10 using physical media or over network connections. Optional features include DTS-CSS Access technology for subtitling, captioning and audio description.
About DTS Cinema Division
DTS is a leading provider of technologies, products and services for both film and digital content delivery and exhibition. A preferred digital sound format on more than 24,000 screens in 99 countries, DTS quickly became a leading provider of premium, discrete, multi-channel audio for motion pictures after the release of Steven Spielberg’s Jurassic Park. Since 1993, the company’s award-winning technology has set a standard for digital audio delivery in cinemas and special venues.
With the recent introduction of the XD10 Cinema Media Player and the CSS Cinema Subtitling System, DTS now provides products and services for digital preshow, subtitling and Access captioned screenings. In addition to supplying movie theaters with hardware solutions, DTS also licenses its technologies for filmed content, with DTS digital sound now featured on nearly 100 percent of major feature films released by all major Hollywood studios.
About DTS
DTS, Inc. (Nasdaq: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of 5.1-channel surround processors, and there are more than 300 million DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Surround Music and DVD-ROM software.
DTS audio products are featured on more than 24,000 motion picture screens worldwide. Additionally, DTS provides imaging technology and services for the motion picture industry; DTS Digital Images, formerly Lowry Digital Images, is a wholly-owned subsidiary of DTS and an industry leader in image restoration and enhancement. Founded in 1993, DTS is headquartered in Agoura Hills, California and has offices in the United Kingdom, France, Italy, Canada, Hong Kong, Japan and China. For further information, please visit http://www.dts.com.
DTS is a registered trademark of DTS, Inc.
