NOW TV comes to iPad and iPhone

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PRESS RELEASE

New app available in the App Store from today

Free 30 day trial available

NOW TV, the brand new internet TV service from Sky, is now available to download from the App Store, for both iPad and iPhone via 3G and WiFi.

NOW TV launched earlier this month giving millions more people an easy and commitment-free way to enjoy amazing movies, instantly. Building on the increasing popularity of watching TV over the internet, NOW TV offers access to Sky Movies - the UK's most popular subscription movies service - in a new way. It is easy, flexible and great value - with no contract, set-up costs or installation.

NOW TV gives you two ways to watch great movies. The monthly Sky Movies Pass gives instant and unlimited access to the entire Sky Movies collection. At any time, customers with a Sky Movies Pass can choose from over 600 movies, including recent blockbusters and classics from major Hollywood studios such as Disney, Fox, Paramount, Sony, Warner Bros., and Universal.  All NOW TV customers signing up for the Sky Movies Pass can enjoy a free 30-day trial. Following the end of the trial period, the Sky Movies Pass is available for just £15 a month. 

Customers can also ‘pay & play' for instant access to an extensive range of over 1,000 movies through Sky Store including the very latest ‘now on DVD' releases and much-loved classics. ‘Pay & play' movies on NOW TV range from 99p for classic titles to £3.49 for the latest blockbusters. Customers can purchase these movies online and store them in a ‘My Movies' section to view on their iPad or iPhone.

More great Sky content will also be added in the coming months, with Sky Sports due to launch on NOW TV before the end of the year.  This will enable NOW TV customers to enjoy live action from the Barclays Premier League, UEFA Champions League, England Test cricket, Heineken Cup rugby, ATP tennis, the Masters from Augusta and much more. The introduction of Sky Sports will be followed on NOW TV by must-see shows from Sky 1, Sky Atlantic, Sky Arts and Sky Living, including home-grown drama, original comedy and US shows.

NOW TV is currently available to anyone in the UK with a broadband or 3G connection across a wide range of connected devices including PC, Mac, selected Android smartphones and from today, iOS devices. YouView and Xbox will be added later this summer and NOW TV will continue to develop for other platforms and devices, including Sony Playstation® 3 and Roku streaming player.

More information on NOW TV is available from www.nowtv.com.

Twitter: @nowtv

About NOW TV

Sky's Internet TV Service NOW TV provides instant and simple access to hundreds of films from Sky Movies. Taking advantage of the rapid growth in broadband-connected devices, and building on Sky's experience in multi-platform TV, the service provides an additional choice to access and enjoy Sky's content.

The service is available to anyone in the UK with a broadband or 3G connection across a wide range of connected devices including PC, Mac, selected Android smartphones and iOS devices. Each device has an optimised design to deliver quality streaming with buffering minimised by the use of adaptive bitrate technology.

The NOW TV app can be used on iPad, iPhone 3GS, iPhone 4 and iPod touch 4th generation devices with iOS 5.0 and above with a 3G or WiFi connection.

Android devices include HTC Desire, Desire S, Desire HD, HTC Incredible, HTC Sensation handsets and the Samsung Galaxy S and Samsung Galaxy S2. NOW TV is available on ICS on Galaxy S2 and HTC Sensation - two of the most popular Android phones on the market 

NOW TV offers access to some of Sky's most popular programming. Sky Movies is currently available and the service will expand to offer Sky Sports and Sky Entertainment. Sky Movies is the UK's most popular subscription movies service giving access to 600 different movies on demand including up to five new and exclusive Sky Movies premieres each week. Sky Movies also showcases most of the year's biggest blockbusters, with around three-quarters of the year's top 100 movies, based on UK box office performance in the previous year.  In addition, over 1,000 movies including ‘now on DVD' and classic titles are available to rent on a pay-as-you-go basis through Sky Store.

There is no minimum contract so customers can choose from a variety of pricing options, which include unlimited access to Sky Movies at a cost of £15 a month or pay-as-you-go for films from 99p-£3.49. To find out more visit www.nowtv.com.