PRESS RELEASE
From today, millions of Sky customers will be able to access even more TV box sets on demand, including full series of 24, Modern Family, Girls and Bones. This builds on the rapid expansion of the service throughout 2013, during which time the number of hours of TV box sets available on Sky has more than doubled. TV fans are now able to enjoy more TV box sets of the latest shows on demand through Sky than they can through any other UK pay TV or online subscription service.
More than 4 million connected Sky homes already enjoy access to a great range of top TV box sets to watch whenever they want, including An Idiot Abroad, Banshee, Castle, Criminal Minds, The Following, Luther, Mad Dogs, Misfits, Moone Boy, Peep Show, Stella, A Touch of Cloth, A Young Doctor's Notebook, and The Wire. From March, customers can expect to see even more box sets joining the service including Spartacus, Black Books and Da Vinci's Demons. Sky customers will also be able to catch up on previous seasons of Mad Men ahead of the airing of the final series of the show on Sky Atlantic in mid-April.
To promote the new expanded service, Sky is launching a major new marketing campaign starring actor Idris Elba (The Wire, Luther). The campaign, which launches on Friday (14th February) and will run for a month, highlights the range of TV box sets that Sky customers can enjoy on demand through their Sky+HD box.
Luke Bradley-Jones, Sky's Director of TV Products, comments: "We are delighted to be able to offer our customers the biggest range of the latest box sets, all available straight from their Sky+HD box. Customers just need to connect their box to broadband and they'll have access to more of the latest TV box sets than any other pay TV provider. We're delighted that the star of one of our most popular titles is starring in this major new campaign that will help even more people discover the range of iconic box sets available through Sky."
Sky is the nation's number one connected TV platform with 4.4 million customers now able to enjoy On Demand from Sky, including Britain's biggest Catch Up TV service. More than one million customers connected their Sky+HD boxes to broadband in the last three months alone - an average of 11,000 a day - to watch Catch Up TV channels, hundreds of movies and box sets on demand.
Sky's TV box sets are available on demand to Sky HD and Entertainment Extra Plus customers with a broadband connection.
Link to ad can be found here: http://youtu.be/LbHp2F8iX-I
Sky has more Box Sets of shows that meet any of the below criteria, based on research carried out on 17th January 2014:
- Shows for which the first run of the latest series is currently on TV
- Shows which have aired in the last 12 months
• Shows for which a new series will be showing in the next 12 months
The new campaign has been created by ad agency Brothers and Sisters. Rattling Stick and Golden Square were responsible for production and post-production. The 40-second TV ad, shot at Stuttgart City Library, will feature Elba walking through a vast library of box sets. The campaign will also include advertising on digital, outdoor and on demand platforms.
About Sky
Sky is the UK and Ireland's leading home entertainment and communications company. Around 40% of all homes have a direct relationship with Sky through its range of TV, broadband and home telephony services.
Sky is the UK's biggest investor in television content, investing more than £2.5 billion a year in channels such as Sky 1, Sky Atlantic, Sky Living, Sky Arts, Sky Sports, Sky Movies and Sky News. Around two-thirds of Sky's content spend is invested in the UK and Sky is the fastest-growing source of investment in original British programmes. More than 30 million people watch Sky content each week.
Alongside its commitment to offering customers a greater choice of high-quality content, Sky is a leading innovator. Customers enjoy total control and flexibility over their favourite TV through Sky+, watch TV on the move through Sky Go, and enjoy the best quality TV experience at home through High Definition and 3D.
Sky distributes its content broadly over several platforms, including satellite, cable, IPTV, mobile and WiFi. NOW TV, Sky's second consumer brand, builds on the company's leadership in internet TV. Sky is also the UK's fastest-growing home communications company and favourite ‘triple-play' provider of TV, broadband and home phone.
Sky believes in making a wider contribution to the communities in which it operates by taking positive action on the environment, supporting grassroots sports and increasing access to, and participation in, the arts. Sky employs 24,000 people, has annual revenues of £7.2 billion and is estimated to support a £5.9 billion contribution to UK GDP. Sky is listed on the London Stock Exchange (BSY).
