PRESS RELEASE
30th July 2014 (London): Aaj Tak, the number one Hindi News channel in India, is the latest channel to join the DESI pack on TVPlayer.
The launch of Aaj Tak on TVPlayer will enhance its channel reach via multi-platform viewing opportunities across web, mobile and tablet, making the channel available to a wider audience of the Indian population residing in the UK.
Aaj Tak was launched in India in December 2000 as a 24-hour Hindi News channel, which covers India with insight, courage and plenty of local flavors. Within 6 months of its launch, Aaj Tak emerged as India's number one news channel. Beginning with an impressive connectivity of 5.2 million homes when launched, Aaj Tak today boasts of a reach of over 50 million homes and a channel share of more than 55% among the news channels. Its unique style of passionate storytelling and live coverage has become its hallmark.
Aaj Tak telecasts programmes viz Dharam, Movie Masala, Mumbai Metro, Seedhi Baat, Saas Bahu aur betiyaan etc. The editorial panel of Aaj Tak includes many renowned journalists including Anjana Kashyap, Shams Tahir Khan, Sweta Singh, Punya Prasun Vajpayee and many more.
Speaking on the occasion, Mr. Salil Kumar, COO, India Today Group Digital, said, "It is great to expand our offering on to a new OTT/ IPTV platform in the United Kingdom. This partnership will engage more audiences globally. "
Lewis Arthur, Platform Manager of TVPlayer, responds, "Our DESI pack has been an incredible success since it launched this year; its content often representing over 10% of all total viewing, in any given day. Our new partnership with Intoday means that we have topical and breaking news from Aaj Tak, further strengthening our overall channel offering."
About TVPlayer:
TVPlayer is an OTT platform launched in the UK by Simplestream, which streams live TV across multiple devices from some of the UK's favourite free-to-air broadcasters.
Launched in December 2013, TVPlayer is one of the fastest growing platforms in the UK, with over 40 channels spanning Entertainment, Kids, News, Desi and Lifestyle.
About Aaj Tak:
Aaj Tak was launched as a 24-hour Hindi News channel on December 31st, 2000.
In the last 13 years, Aaj Tak has evolved into the Nation's Best News Channel. Aaj Tak's focus on accuracy and timeliness of content and its innovative presentation style have been facilitated by its strong credo of "Ankhen Khol De" journalism. This has ensured its leadership position and allowed it to set the agenda for news broadcasting in the country. It has been awarded the "Best News Channel" by the Indian Television Academy for 13 successive years.
Aaj Tak has won several accolades including the Abbys, RAPA, Promax, Indian Marketing Awards, and Indian Telly Awards etc.
Aaj Tak - Sabse Tez.
