PRESS RELEASE
Sky today announced the launch of an all-new broadband offering, Sky Broadband Ultrafast, which will allow customers to do more online, on more devices than ever before, all at the same time.
Ultrafast gives 2 million households access to over 12 times faster speeds than Sky’s standard broadband, with average download speeds of 145Mbps and 285Mbps, depending on what product you choose.
With the number of connected and WiFi-enabled devices in the home increasing, from smart TVs, speakers, virtual assistants and even intelligent fridges, every room of the house is becoming ‘smarter’. Fast and reliable broadband is now essential for our everyday lives, whether at work, for entertainment purposes such as gaming, or simply browsing on the sofa – it’s no longer something we can live without.
Sky’s next-generation broadband
Sky Broadband Ultrafast has been developed to address households’ ever-growing connectivity needs, as we live in a world where multiple devices are demanding fast connections all at the same time. With ultrafast speeds, a household could download a HD movie to a tablet in minutes, stream TV shows in 4K or high-quality music from a smartphone to a smart speaker, play the latest online games with real and virtual friends, all while browsing the web.
With Sky Broadband Ultrafast, you can:
- Get average download speeds of 145Mbps or 285Mpbs, so you can connect to more of the things you love even faster, with no usage caps
- Get the edge when gaming online, with faster upload speeds than the nearest competitor’s equivalent products*
- Get the latest entertainment, movies and TV shows faster than ever. With Ultrafast you can download an entire HD movie in less than four minutes
Pricing and availability
Over 2 million UK homes will have access to Sky Broadband Ultrafast.
Sky Broadband Ultrafast 1, with average download speeds of 145Mbps, is priced at just £39 a month for 18 months**.
“Fast and reliable broadband is an essential part of the family household today, and it’s only going to get more important in future” comments Kathryn Imrie, Director of Broadband at Sky. “We want our customers to be able to do even more online, on more devices, without seeing their connection lag or drop. As a Sky Broadband Ultrafast customer, you will be able to seamlessly watch an HD movie, while your partner surfs the web and your kids are gaming in their bedroom.”
More than 1.2 million households will also have access to even faster speeds with Sky Broadband Ultrafast 2, offering average download speeds of 285Mbps, priced at £49 a month**.
Availability for both Sky Broadband Ultrafast 1 and Ultrafast 2 will continue to roll out across the UK throughout 2019 and 2020. To register your interest visit:
https://www.sky.com/shop/broadband-talk/ultrafast-broadband
*Based against Virgin Media’s M250 and M300 service
**Plus £34.95 upfront upgrade fee for existing customers
About Sky
With 24 million customers across seven countries, Sky is Europe’s leading media and entertainment company and is proud to be part of the Comcast group. Our 31,000 employees help connect our customers with the very best of Sports, News, the arts and to our own local, original content. Following the success of Sky originals like Chernobyl, Patrick Melrose, Das Boot and Gomorrah we launched Sky Studios and now plan to more than double our investment in original drama and comedy over the next five years.
Our technology allows customers to watch what they want, when they want, how they want, and as we connect millions of families to content they love, it is our responsibility to do it safely – that’s why we offer services like Sky Broadband Buddy and the Sky Kids app. And our online streaming service, NOW TV, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.
We also believe that a company of our scale has a responsibility that goes beyond our business, and into the community. Our Sky Ocean Rescue campaign has reached millions across Europe, we’re on track to be free of single-use plastic by 2020, we’re investing £25million over five years in ocean-saving tech and we’re a proud employer – recognised by The Times and Stonewall for our approach to inclusivity.
