PRESS RELEASE
HonorMagic2, a marvel of engineering infused with Honor’s technological expertise, officially unveiled today in Beijing. Building on the success of the world’s first and real AI-powered smartphone Honor Magic, launched in 2016, the HonorMagic2 is bound to take smartphones to a whole new level with a vast array of futuristic technology features – the world’s first Magic Slide full-view display achieves a nearly 100% screen-to-body ratio; the next-generation AI-dedicated Kirin 980 processor delivers greater intelligence and AI-processing power; YOYO, a virtual assistant, provides an all-in-one smart-living enabler possessed with mind-reading and machine-learning capabilities; and the AI-empowered six-lens camera setup provides a revolutionary photography experience.
Magic Slide Full-View Display Opens New Horizons
As the world’s first Magic Slide full-view display smartphone, HonorMagic2 is an “Ultra-simplicity” design model that delivers an unrivalled user experience with a ground-breaking 6.39-inch Magic Slide full-view display feature that achieves a true no-notch and an almost 100% screen-to-body ratio, and optical in-display fingerprint recognition technology. Each slide-down opens the door to a spectacular visual experience.
The Next Generation of AI Powered by Kirin 980 Processor
Representing an all-round upgrade on the intelligence front, HonorMagic2 is built with the AI-dedicated Kirin 980 processor, which is empowered with the world’s first dual-core NPU processor, delivers high-performance AI-computation processing power, providing users with an exceptional AI-driven user experience. With a 4,000-point intelligence score, YOYO, a virtual voice assistant, redefines human-AI interaction to bring scenario-based and unparalleled user experience as it learns about the world and makes advancements just the way we do.
Photos like Never Before by AI-Empowered Six-lens Camera
Equipped with the 24MP triple-lens rear camera and 17mm ultra-wide angle as well as retractable 16MP triple-lens front camera, HonorMagic2 brings a revolutionary photography experience. In addition to conducting image segmentation to automatically execute photo retouching by fine-tuning parameters with the ground-breaking AI-powered rear camera, the retractable front camera will also utilise high-level 3D facial recognition and portrait lighting features, creating artistic selfies with excellent beautification and bokeh effects.
HonorMagic2 is more than a marvel of engineering technology, it is a futuristic device that undoubtedly puts us ahead of our counterparts. Equipped with a wide range of state-of-the-art technology and high-performance feature upgrades, HonorMagic2 is bound to be the phone of the year and it will achieve further breakthroughs in the high-end technology market. Its continued advancement also represents significant progress for Honor towards its goal to be among the top three mobile brands globally within 5 years.
HonorMagic2 will be available in China for pre-order through Vmall, JD, Tmall, Suning, Vipshop, YHD, Amazon and GOME at below recommended retail price from now to 5th November:
6 GB RAM + 128 GB ROM -> RMB 3799
8 GB RAM + 128 GB ROM -> RMB 4299
8 GB RAM + 256 GB ROM -> RMB 4799
The official sale in China will start from 6th November.
At tonight’s event, Honor unveiled the HONOR WATCH, its first flagship smartwatch. Equipped with a 1.2-inch AMOLED round touchscreen and double-sided strap, the HONOR WATCH is one of the slimmest smartwatches on the market. Powered by the industry’s first dual chipset architecture, this smartphone lasts 7 days on a single charge and supports functions such as real-time heart rate monitoring, precise navigation and health tracking. The gadget’s global release is planned for January 2019.
About Honor
Honor is a leading smartphone e-brand. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimised products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
For more information, please visit Honor online at www.hihonor.com or follow us on:
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