PRESS RELEASE
London, UK – 19 May 2020 – Huawei Consumer Business Group (CBG) today announced it is putting 5G connectivity in the hands of more consumers with the launch of the HUAWEI P40 lite 5G, a new and powerful 5G camera smartphone. The HUAWEI P40 lite 5G includes a powerful 64MP AI quad-camera[1] system to provide all of the creative tools necessary for budding photographers, and the advanced 7nm Kirin 820 5G SoC delivers 5G connectivity, high overall performance and energy efficiency.
Costing just £379.99 (RRP), the HUAWEI P40 lite 5G features the HUAWEI Punch FullView Display[2] offering an expansive display area measuring 6.5 inches, and is enclosed in an iconic 3D glass design for a comfortable hold. Offering impressive all-day battery life and supporting 40W HUAWEI SuperCharge to minimise the downtime between charges the HUAWEI P40 lite 5G offers all the latest smartphone technology for less.
Ultimate 5G mobile experience
Powered by the advanced 7nm Kirin 820 5G SoC, HUAWEI P40 lite 5G provides a blazing-fast 5G experience. The octa-core CPU enables the SoC to intelligently and flexibly allocate resources based on different user scenarios for the best balance between performance and power use. AI capability is enabled by an NPU, and the integrated Mali-G57 is more powerful, synergising with GPU Turbo to deliver optimised gaming performance across popular gaming titles. With an integrated 5G modem, the Kirin 820 5G SoC supports 5G connectivity with efficiency. Battery life is taken even further by the massive 4000mAh battery[3], and 40W HUAWEI SuperCharge support lets users charge it in a safe and efficient manner.
The innovative eBook Mode transforms the HUAWEI P40 lite 5G into a virtual book that offers a paper-like reading experience. HUAWEI P40 lite 5G introduces the upgraded AppAssistant, which includes new features such as Smart Brightness Lock that temporarily blocks auto-brightness when a game is launched, and Floating Window[4], which lets users quickly respond to SNS without exiting the game.
Perfect for budding photographers
The HUAWEI P40 lite 5G has an AI quad-camera system featuring a 64MP high-resolution main camera that works alongside ultra-wide, macro and bokeh cameras to support a wide range of everyday photography scenarios. The 64MP main camera supports 4-in-1 pixel binning, combining four pixels into one super pixel on the sensor for vastly improved light sensing capability. The ultra-wide angle lens can capture wonderful group photos and landscape scenes, while the macro lens and bokeh lens add versatility to the HUAWEI P40 lite 5G by making extreme close-ups and pro-grade progressive bokeh achievable on the smartphone.
The quad-camera system also supports unique Huawei video features such as HUAWEI Dual-View Video Mode[5], which lets users produce creative videos featuring two different cameras; 960fps slow motion video capture for slowing down the action to 1/32 the speed of real-time; and stunning time-lapse creation that is great for documenting the passing of time.
Fitted with an f/2.0 wide-aperture lens, the HUAWEI P40 lite 5G features advanced Super Night Selfie that optimises the subject with advanced portrait algorithms, and uses Multi-Frame Fusion to boost colour and details in the background. Thanks to the powerful Kirin 820 5G SoC, noise is controlled with BM3D algorithms, allowing HUAWEI P40 lite 5G to produce clean shots effortlessly even in dimly lit environments.
Sleek design in trendy colours
The HUAWEI P40 lite 5G comes in three stunning colourways: Space Silver, Crush Green, and Midnight Black. Created using a special manufacturing process, the unique finishes on the rear panel reflect light differently depending on the angle.
The HUAWEI P40 lite 5G has a two-in-one fingerprint power button on the side, which lets you unlock the phone more quickly with a high success rate.
The 6.5-inch HUAWEI Punch FullView Display delivers great picture quality with support for a resolution of up to 2400x1080 at 405ppi and 96%[6] of the NTSC colour gamut. The slim bezels allow the HUAWEI P40 lite 5G to achieve a 90.3%[7] screen-to-body ratio, which is complemented by the hidden front camera – located under a blind hole on the display – to deliver an immersive viewing experience.
Pricing and Availability
The HUAWEI P40 lite 5G (6GB RAM+128GB storage, RRP £379.99) is available to pre-order from 3rd June to 16th June 2020 from the Huawei Store and selected operators and retailers. Customers who pre-order the device will receive a free pair of Huawei Freebuds 3 (via redemption, T&C apply). The P40 lite 5G goes on sale from 17th June.
About Huawei Consumer BG
Huawei's products and services are available in more than 170 countries and are used by a third of the world's population. Fifteen R&D centres have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei's three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
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[1] HUAWEI P40 lite rear camera:64MP high resolution lens + 8MP ultra-wide angle lens + 2MP macro lens + 2MP bokeh lens
[2] HUAWEI Punch FullView display is a new display style that covers the front camera beneath the screen with narrow bezel widths and a high screen-to-body ratio.
[3]Typical value
[4] The in-game window feature only supports certain applications, please consult local sales staff
[5]DUAL-VIEW Video Mode is currently available on rear ultra-wide angle lens and rear main camera. Simultaneous video recording on the front and rear cameras requires HOTA update.
[6] Results are based on HUAWEI internal testing.
[7] Results are based on HUAWEI internal testing.
