Sky rebrands its video-on-demand service, calls it Sky Player

by Parm Mann on 15 May 2008, 16:42

Tags: Sky Player

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Sky's video-on-demand service has had its fair share of names. Originally launched in January 2006, under the name of SkyByBroadband, the service has since evolved into Sky Anytime, and become available on PC, mobile and Sky set-top boxes.

Now, there's another name change in the air, and Sky has rebranded the service as Sky Player. A Sky spokesperson states that the decision to take on the Sky Player brand is "in recognition of the public’s growing awareness of additional online video player services" and to "help newcomers to the service understand its core functionality."

In other words, BBC's iPlayer has become hugely popular and Sky's Anytime, hasn't. Sky hopes to turn that around by blurring the gap between the two.

The rebranding, however, isn't all that's new. Along with the new name, Sky has upgraded the service to provide live feeds of its Sky News and Sky Sports channels.

Having launched its video-on-demand service over two years ago, Sky must be wondering how the BBC has managed to make such an impact, in such a short time, with the iPlayer. It'll be hoping its blatantly-renamed Sky Player can achieve similar results.

Official product page: anytimepc.sky.com



HEXUS Forums :: 3 Comments

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Having just tested it out, I think its awful that they even attempt to give it a similar name to iPlayer. iPlayer is a finished product and it actually works, ‘Sky Player’ seems struggle to load pages, certain links don't work, it is very hard to navigate/understand and there seems to be very little actually available.

I dont think I have ever been impressed with anything that Sky offer in my entire life, they dont seem to have a clue!
register to watch? no thanks :) iplayer all the way for me.
Do you still have to pay to watch some programs on sky Anytime (or whatever its called) even though you've paid for the package that covers these programs. I hated the fact if you wanted to watch a previous episode of something because you missed it by a week or two, you had to pay to view it…

Sky is quickly falling in quality and respect.

Iplayer and Bt Vision are certainly the way forward….

Bye bye sky and your years or annoying over powering, hello cheap quality TV again..