Setanta has today confirmed that it has gone into administration and that some 200 British employees are to be made redundant.
The future of the Irish broadcaster has been in doubt since it failed to secure a BSkyB rescue deal, and administrator Deloitte has today confirmed that Setanta will soon put a halt to its UK broadcasts and adds that it will no longer collect subscription fees.
Setanta had recently failed to make payments to sporting bodies, resulting in the English Premier League stripping the broadcaster of its rights to 46 Premier League games.
Those rights were today snatched up US broadcaster ESPN, and the Disney-owned sports network is believed to be in talks with BSkyB to launch a new channel on the satellite service in preparation for the next Premier League season.
Setanta chairman Sir Robin Miller had this to say:
"This is a sad day for all concerned. Unfortunately, in a difficult and highly competitive market, and despite strenuous efforts by the board and management, it has not been possible to find sufficient additional funds in the time available to ensure its survival."