Activision collaborates with Bungie for next major project
by Steven Williamson
on 29 April 2010, 14:13
Tags:
Activision (NASDAQ:ATVI),
Action/Adventure
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Under the terms of the agreement, Activision will have exclusive, worldwide rights to publish and distribute all future Bungie games based on the new intellectual property on multiple platforms and device. Bungie remains an independent company and will continue to own their intellectual property. Additional terms of the agreement were not disclosed.
The alliance will provide Bungie its first such partnership since splitting off from Microsoft in 2007, significantly broadening its global reach by providing the resources and support to develop, distribute and release games worldwide on multiple platforms and devices.
Activision will broaden its portfolio with a new franchise. To date, Bungie’s Halo games have generated approximately $1.5 billion in revenues, according to The NPD Group, Charttrack and GfK. Activision expects this agreement to be accretive to its operating margins as of the release of the first game.
We'll be keeping an eye on this one!