Remember, we're talking about the card itself, not necessarily the underlying GPU. Factors to consider include presentation, factory overclock, form factor, quality of components and cooling performance, to name but a few. And of course, it never does any harm to have a decent bundle to boot.
There are a dozen or so well-known players in the market - Asus, MSI, EVGA, et al - and each tends to have a signature design that remains familiar between generations. But who does a particularly good job? To help gauge public opinion, this week's question asks; which AIB makes the best graphics cards? Share your nominations, as well as your reasons why, using the comments facility below.