PRESS RELEASE
London based fitness technology startup Auro have developed a new motivational audio fitness app which provides hundreds of world-class workouts, personalised for the user by recommending suitable classes based on their fitness level and goals.
Whether bored at the gym, away travelling, hindered by grim weather outside, or unable to get to a class, there is no reason to skip a workout anymore. All of Auro’s classes are on-demand, so all that is required is a set of earphones/headphones or a speaker and a smartphone. Classes can also be downloaded in advance in case there is no Wi-Fi when choosing to work out.
London has seen a growth of boutique studio classes from 1Rebel to Soul Cycle, however these classes can be expensive at £25-30 per class and hard to fit into a busy schedule. For a monthly subscription, users can now access the same type of high-quality workout experience they would get at a boutique fitness studio with additional detailed performance tracking — at a fraction of the price. The app includes fitness classes for outdoor running, walking, treadmill, X-trainer, strength training, spin, rowing, yoga and stretching which are all curated with a killer playlist. Users can also overlay their own music playlists from Spotify if they don’t like the playlists curated by their trainers.
Whether looking to do some guided tempo runs, strength train, or to perfect the downward dog, Auro covers almost any area of a user’s fitness journey.
Auro's personal trainers offer professional fitness advice throughout the class and guide users through their workout, ensuring they have the right technique whilst keeping them motivated to crush their goals whether they are a beginner, or an experienced athlete.
The coaches carefully craft the experience of every workout, and the Al based algorithms used in Auro tailor them to suit every user. The patent pending proprietary AI engine analyses multiple input streams to hyper-personalise fitness experiences like a real PT.
In addition to hundreds of classes which update monthly (about 50 new classes), Auro also provides multi-week structured training programs (14 and counting) for a wide variety of goals from easing into exercise as a fitness newbie to someone training for a 5k or half marathon.
Auro also integrates with Apple Watch, Garmin, Myzone and a whole range of wearables to provide detailed heart rate based analytics and personalisation, allowing users to compete with other members or just themselves on the Auro leader boards based on heart rate data.
The app was born out of the founder, Anta Pattabiraman’s frustration of not being able to access a coach on demand. He was passionate about fitness having been a long distance runner for more than a decade. Pattabiraman wanted access to a running coach but struggled to find one that would fit his timings and be available when he wanted. Familiar with the success of similar models in the US such as Peloton Cycles, he teamed up with his childhood friend Karthik to build something similar for Europe but without the huge hardware price barrier.
Pattabiraman commented, “There are 9.7 million gym members in the UK, yet only a quarter of a million use personal trainers because of the cost. Without personalised instruction, most people get demotivated and don’t make the most of their gym membership/ fitness schedule. I fundamentally believed that this could be changed. I wanted to make personalised instruction available to one and all.”
Auro is purposely different from other apps or streaming services available where users have to watch a video on the screen whilst the workout takes place. Auro includes images and gifs demonstrating each particular workout so form and technique is correct, but afterwards, requires users to fully focus on the activity without the distraction of having to look down or across at a screen to achieve the best results.
The app is perfect for those who struggle to get their desired results at the gym or for runners who may be training for an event or even those who prefer to work out at home. With Auro, there is now no excuse to get fit and burn off those Christmas calories.
Auro now offers a free one month trial for users to see for themselves how the app works. After this trial, the monthly costs based on length of subscription are:
12 Months - £59.99 (Equivalent to £4.99 per month)
1 Month - £11.99/month billed monthly
Auro is also currently offering a 50% discount code for all NHS staff who sign up here
About Auro
Auro was founded by Anantharaman Pattabiraman and Karthik Naraynan who are cousins and childhood friends in 2017. Auro was launched initially as a video live streaming platform in August 2017 but quickly realised that video was a broken end customer experience and pivoted to Audio in summer 2018.
Auro believes that fitness is at its effective best, when it is personalised, engaging, and accessible. The company wants to break down the barriers to exercise by providing millions access to a personal trainer along with the best of content that boutique fitness has to offer. Auro are creating a truly motivating, connected fitness experience by combining personalised audio workouts led by world class trainers. The company’s mission is to transform lives by making fitness experiences awesome, accessible and affordable - Anytime, anywhere!
Visit https://www.auro.fit for more information
