London, UK, Tuesday 6th October – Today LaCie, in collaboration with world-famous designer Philippe Starck, announced the LaCie Starck Desktop Hard Drive and the LaCie Starck Mobile Hard Drive. The new products showcase more than just Starck’s iconic signature; there is an intellect revealed throughout each component of the design.
From Philippe Starck: “Technological genius explodes exponentially, each time with incredible power whose limits are yet to be known. The power remains, never abating, symbolically characterised by the sculptural magma that one attempts to cleave, to master within this geometrically perfect strongbox. A symbol of strength mastered, of freedom guided, of incandescent magma heeding to the form of its cast. The interpretation is free. But the mystery remains.”
Complementing Starck’s design philosophy is an intelligent surface that responds to your touch. Exclusively featured on the LaCie Starck Desktop Hard Drive, you can customise the touch-sensitive surface to open an application of your choosing with the touch of a finger. It’s an easy, efficient way to streamline your digital life.
Encased in sturdy aluminium, the LaCie Starck Desktop Hard Drive and LaCie Starck
Mobile Hard Drive offer the most resistant choices for consumer hard drives on the market. The durable exterior protects the hard drives from shock and overheating, making them thoroughly dependable. The LaCie Starck Desktop Hard Drive features a status LED in the form of Starck’s signature symbol. The symbol glows orange or green to indicate different activity. The LaCie Starck Mobile Hard Drive offers a built-in USB cable, uniquely placed for convenient storing and data accessibility.
“Choosing to work with my good friend and exceptional designer Philippe Starck is always exciting. He brings poetry to his work, and helps us deliver products that combine functional and beauty.” said Philippe Spruch, Chief Executive Officer, LaCie. “The new Starck products showcase this amalgamation perfectly with LaCie’s constant innovation and Starck, who is the ultimate designer.“
The LaCie Starck Hard Drives come standard with the versatile USB 2.0 interface, making it a user-friendly companion to your PC or Mac®. In addition, the range comes with one of the most robust software bundles on the market – including LaCie Backup Assistant and LaCie Desktop Manager – helping you format, back up and customise your hard drive.
Fifteen years after LaCie’s first collaboration with Philippe Starck, which resulted in the award-winning “Toaster” hard drives, the new Starck Hard Drives underscore the importance of developing products that are as functional as they are beautiful.
AvailabilityThe LaCie Starck Desktop Hard Drive is available in 1TB and 2TB capacities, and the LaCie Starck Mobile Drive in 320GB and 500GB capacities. Products are available through the LaCie Online Store, LaCie Corner, LaCie Reseller+, or LaCie Storage Partner, starting at the suggested retail price of £109.90 for the Desktop and £84.90 for the Mobile (incl VAT). For more information, visit www.lacie.com/uk.