PRESS RELEASE
- Added Security and System Performance Optimization from Symantec
- The Hottest Games from EA Games and PopCap
- Integrated Popular Browser from Maxthon
- Free, Preloaded urDrive Application Transforms Kingston USB Flash Drives into Active Storage Experience
Sunbury-on-Thames -- June 2, 2011 -- Kingston Digital Europe Ltd, an affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced relationships with SymantecTM, Electronic Arts, Inc., PopCap Games and Maxthon. Software and games from these four companies will be a part of urDrive, a free pre-loaded application on various Kingston® USB DataTraveler® Flash drives that allow users to explore, organise and acquire content through a growing catalogue of offerings including games, entertainment and productivity. urDrive transforms the USB from a passive storage device into an active storage experience.
Kingston will distribute NortonTM PC Checkup on its USB drives worldwide beginning in Q3. urDrive users benefit from added security as the program scans the PC for potential risks. "This new collaboration gives Kingston USB users an extra level of security and performance protection," said Kevin Chapman, GM and Vice President, Norton Consumer Services. "Norton PC Checkup acts as a trusted advisor, giving consumers personalized, in-depth information that help diagnose problems and security risks to help keep their PCs running like new."
With hours of entertainment at their fingertips, casual gaming is made easy with an expansive, constantly evolving library of the hottest games from both EA and PopCap. Users can access their favorite games, such as Bejeweled® 3 and Zuma's Revenge!TM from any USB-enabled device.
The Maxthon 3.0 browser provides urDrive users with a fast and safe browsing experience. This is important for travelers and users who might use a PC in a business centre or Internet café as cookies, temporary files and browsing history are all contained on the urDrive USB when surfing with the Maxthon browser.
For more information visit www.kingston.com/europe
About Kingston Digital, Inc.
Kingston Digital, Inc. ("KDI") is the Flash memory affiliate of Kingston Technology Company, Inc., the world's largest independent manufacturer of memory products. Established in 2008, KDI is headquartered in Fountain Valley, California, USA. For more information, please call +44 (0)1932 738888 or visit www.kingston.com/europe
