If you hadn't figured it out already, we're big fans of Microsoft's increasingly bizarre adverts promoting its various Windows products. Its latest is no exception, and might just take the title for the strangest thing that we've seen come out of Redmond in a while.
The stop-motion video features two anthropomorphic laptops - a Mac and a PC - taking a long-haul flight and looking for some way to entertain themselves. The Windows laptop decides able to watch a Blu-ray movie - "it's built in" - wowing the jealous MacBook with its impressive picture quality that makes it feel like they're "really in it". They then proceed to watch Avatar together, which also stars anthropomorphic laptops - obviously.
Of course, Steve Jobs has repeatedly decried Blu-ray, refusing to include it in any Apple computers. Instead, Jobs firmly believes that digital distribution is both the future and the present of the film industry. However, physical media still has the edge in terms of image quality, since most content online - and all of the videos currently available on iTunes - are limited to 720p resolution. This is on top of the extra compression and connection problems which can mar the experience of streaming films from the internet.
Whether or not digital distribution is the future, Blu-ray is definitely here for now. And in the meantime, we can just sit back and enjoy the increasingly bizarre videos coming from Microsoft's stranger employees.
