NVIDIA moves to scupper AMD graphics launch

by Scott Bicheno on 2 April 2009, 13:49

Tags: Novatech, SCAN, VIP Computers, AMD (NYSE:AMD), NVIDIA (NASDAQ:NVDA), BFG Technologies, Realtime

Quick Link: HEXUS.net/qarpu

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Conclusion

So it looks like NVIDIA has managed to pull off a neat trick, this time. It wanted to go head to head with AMD on its launch day and apparently concluded that it would just about be able to do it at the 11th hour.

However, moves like this come at a cost. Berraondo's concluding sentence is telling; NVIDIA has shifted the goalposts at the last minute and forced its channel into a frenzy of activity to try to accommodate this new date. He was quick to confer credit where it was due. Not mentioned, but also similarly inconvenienced, are NVIDIA's AIBs and, of course, the media.

Lastly, while we concede that some kudos is due to NVIDIA for a bold move, it must be noted that the 275 appears to be available in much fewer quantities than the 4890. There isn't a universally accepted definition of a hard launch, but NVIDIA is walking a fine line with this one.

 



HEXUS Forums :: 6 Comments

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Considering the economic climate, I guess nVidia have enough cards out there for a launch….I cannot see them flying off of shelves overnight.

I still have to wonder what a week or 2 in release date means though, again, especially considering the current economic situation.
shaithis
I still have to wonder what a week or 2 in release date means though, again, especially considering the current economic situation.

Not much, it just gives those customers who want that extra oomph for their cards more time to see reviews and to check into the overclocking details of the hardware.

It also gives them more time to see if any issues with the hardware such as niggly issues like the fan problems on some cards we've seen in the past.

I'm sure many people out there take a week or so researching their next intended build anyway :)
What is more telling I believe is the current poll on hexus. 9% of people looking at a GTX275 versus 23% with a 4890. I'd be more worried at that to be honest if I was nvidia, rather than availability…
I think nVidia judged the end-user very well - most of us don't rush out and buy a card the day it launches, so having a slight lag isn't much of a problem for us.

However Scott is bang on about the effect this has on the partners. I have read (on slightly less high brow news organisations) that nVidia has been accused of being a little arrogant and inconsiderate of its partners in the past. I'd put that largely down to rumour, but seeing what's happened here I'm not so sure anymore.
typo on page one

If it's just a ‘soft launch' - i.e. the product is announced but you can buy it yet

:)