Press release
Silicon Highway Ltd, the leading specialist semiconductor technical sales organisation, is pleased to announce the formation of a partnership with NVIDIA Corporation, the world's foremost visual computing company, to develop the deployment of advanced graphics processing in European embedded markets.
NVIDIA's products are well known for the outstanding performance they deliver in visually-rich and computationally-intensive applications for consumers, professionals and industry. With advances in its ultra-low power computer-on-chip technology, NVIDIA is expanding beyond traditional graphics markets in gaming, professional design and imaging to reach the embedded space. Silicon Highway will be working to bring NVIDIA's graphics processing unit (GPU) expertise into applications such as converged IPTV, automotive infotainment and portable and embedded navigation devices.
Silicon Highway has a wealth of experience in introducing advanced technologies to European OEMs and will be focussed on helping Europe's innovators to capitalise on the value proposition and new revenue streams enabled by NVIDIA's latest product families.
"We now expect the same stunning visual experience we get from a laptop or games console in our handheld, our car, our TV and our workplace," said Brendan Ryan, director and co-founder of Silicon Highway. "With the explosion of freely available digital content, high-speed broadband access and low cost, high resolution displays, there is huge potential for companies which can develop new revenue streams. NVIDIA's products, such as the new generation of TegraTM application processors, are uniquely positioned to enable these revenue streams."
According to Bernhard Gleissner, NVIDIA's Vice President of Sales EMEA and India, Silicon Highway's expertise will be of great value in expanding the reach of NVIDIA's technologies into new applications. "Silicon Highway's long history in graphics and in developing markets for advanced technologies made them the perfect choice for helping us to grow our business in Europe. Silicon Highway is a hugely valuable extension of our own team as we continue our rapid growth in embedded markets."
