Virgin Media (NASDAQ: VMED) today announced that LIVING will exclusively launch in High Definition (HD) on its TV platform from the 6th October.
LIVING, home to the Next Top Model franchise, cult phenomenon Most Haunted and the break out hit of the year Four Weddings, is one of the UK’s most watched digital TV channels and will now be available to viewers in HD for the first time. LIVING HD will show some of the channel’s high-profile acquisitions to maximum effect, including programmes such as Ghost Whisperer, Private Practice, Boston Legal and CSI Vegas.
LIVING HD joins Virgin Media Television’s line-up of great entertainment channels, including LIVING, LIVING2, Virgin1, Bravo and Challenge, and will be simulcast on Virgin Media’s TV platform from Tuesday 6th October. LIVING HD will be available to Virgin Media’s XL TV tier subscribers at no extra charge.
Mark Schweitzer, chief commercial officer at Virgin Media, said: “Our customers watch LIVING more than any other digital TV channel, so I’m delighted they will exclusively be the first to watch it in spectacular HD. LIVING has a powerful brand and a breadth of programming that works so well in HD. Our TV service continues to grow as we focus on content that both complements our existing line-up and benefits most from being shown in HD.”
Jonathan Webb, managing director of Virgin Media Television, said: “LIVING’s HD launch is a significant step forward in Virgin Media Television’s cross-platform entertainment strategy. LIVING offers some of the glossiest shows around and its HD launch will showcase our line-up at its most vivid and colourful.”
Virgin Media already offers BBC HD; 4HD; ESPN HD; FX HD; MTV Networks International’s HD channel, MTVNHD; and National Geographic HD in its linear HD line-up. The company also has around 300 hours of HD content on its on demand TV platform, including BBC iPlayer in HD, around 60 HD films to choose from at any one time and a range of HD programming such as The Sopranos and Band of Brothers.
