Virgin Media announces arrival of Sky Arts 1 HD & 2 HD

PRESS RELEASE

New Sky HD channels join Virgin Media's TV service from April

Virgin Media today announced the addition of the award-winning Sky 1 Arts HD and Sky Arts 2 HD channels to its TV service from the 26th April. The company is continuing to broaden the range of content available in stunning high definition with the arrival of these new channels, and Virgin Media customers now have access to over 30 HD channels with up to 19 channels available for no additional monthly fee.

Sky Arts is the only stable of channels in the UK dedicated solely to the arts, and Virgin Media customers will be able to engage with the some of the best culturally stimulating programming available in spectacular high-definition. Both channels cover the greats of contemporary and classical arts - from iconic rock performances to the best operas, from ballet to books, from theatre to photography.

Virgin Media customers will now be able to watch great programmes including Songbook, The Book Show, In Confidence, Rock and Roll Exposed and Sky Arts Cinema with Mike Figgis in true high-definition, providing them with a crystal clear viewing experience.

Cindy Rose, executive director of digital entertainment at Virgin Media said: "All of our XL TV customers, including those enjoying our new TV service powered by TiVo, will be able to watch these great Sky channels in stunning HD. Virgin Media's TV service provides unbeatable value and, now with 19 HD channels for no additional monthly fee, we're going from strength to strength. We'll continue to develop our next generation digital entertainment platform, with more HD channels and On Demand content to be announced throughout the year."

"We're pleased to be joining the Virgin Media platform in HD, to bring the arts to a new audience", adds John Cassy, director of Sky Arts.

To find out more about Virgin Media's products and services, please visit http://www.virginmedia.com/

Notes:

* Basic HD Channels (available for no additional monthly fee)
M: BBC HD, ITV1 HD, 4 HD, FIVE HD
M+: add Film 4HD (exclusive to Virgin Media)
XL: add ESPN HD, FX HD, MTV Networks HD, National Geographic HD
LIVING HD, E4 HD, SyFy HD, Discovery HD, Eurosport HD, Comedy Central HD, Sky 1 HD, Sky Arts 1 HD, Sky Arts 2 HD

About Virgin Media

Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.

The company delivers ultrafast broadband connections to over half of all UK homes, with speeds of up to 100Mb, and is expanding this cable network - the result of a multi-billion pound investment - to reach thousands more people across the country.

Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households.

Virgin Media also operates the most popular virtual mobile network in the UK which, when launched, was the world's first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.

Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED).

For more information, go to http://media.virginmedia.com/.